The tooth paste manufacturing sector have both inside and outside India market potential. The growth in India’s oral hygiene industry is mostly influenced by changing consumer behaviour, companies’ business strategies, govt. policies and the increasing entrance of various leading international brands in the Indian market. With rising disposable income and changing tastes and lifestyle, consumers are trading-up for expensive premium products. Toothpaste consumption is expected to increase with more consumer looking for an advanced and targeted solution for dental care. Increased dental problems among children and adults due to poor eating habits fuel the growth of the market.
Toothpaste is a paste or gel to be used with a toothbrush to maintain and improve oral health and aesthetics, toothpastes contain abrasives to clean and whiten teeth, flavors for the purpose of breathe freshening and dyes for better visual appeal. Effective toothpastes are those that are formulated for maximum bioavailability of their actives. Toothpaste is used together with toothbrush to clean teeth, oral health protection, and safety of human daily necessities. Using toothpaste when brushing is the primary step to proper oral hygiene. Fluoride with correct brushing will remove dental bacteria and plaque. Toothpaste contains abrasive materials that are gentle on the enamel of the teeth, but strong enough to help remove plaque from the teeth. Toothpaste also contains antibacterial ingredients to reduce the risk of infected gums, as well. Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from the teeth, assists in suppressing halitosis, and delivers active ingredients to help prevent tooth decay and gum disease.
The toothpaste market is presently valued at Rs. 750 crores out of which the Gel segment has already bagged 1/3rd portion of it. The Gel segment presently stands at Rs. 248 crores and is growing at a rate much faster than Cream. The rising standards of living, shift away from homemade toothpaste recipes to commercial toothpastes, growing trend towards premiumisation of toothpaste packaging and growing levels of health awareness and the resulting increase in demand for organic toothpastes. The untapped demand potential in densely populated countries such as India. Increased dental problems among children and adults due to poor eating habits have primarily driven the market. Also, rising premiumization and consumer seeking more targeted solution are further accelerating the toothpaste market. Toothpaste consumption is expected to increase with more consumer looking for an advanced and targeted solution for dental care. Rising disposable income in a developing region such as Asia-Pacific demanding for more sophisticated toothpaste and expensive toothpaste. With rising disposable income and changing tastes and lifestyle, consumers are trading-up for expensive premium products. The mass product market has also expanded on account of increasing population with the emergence of middle class. Image consciousness and oral health awareness has led to increased demand for advance oral care products. Technological advancements and introduction of innovative products such as electric toothbrushes and motion sensor technology equipped toothbrushes further support the growth of India Oral Care Market.
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