Instant coffee, also known as coffee powder, is one of the most widely consumed beverages made by grinding roasted coffee beans in India. It enables consumers to quickly prepare a cup of coffee by pouring hot water to the instant coffee mix. Owing to this, instant coffee Industry is gaining immense popularity especially among the working population across the globe. It has both inside and outside market. Coffee is a brewed drink prepared from roasted coffee beans, the seeds of berries from certain Coffea species. All fruit must be further processed from a raw material. In comparison with brewed coffee, instant coffee comprises of lower caffeine content but higher amounts of antioxidants. Regular consumption of instant coffee assists in boosting metabolism, improving brain function and enhancing liver health. The fruit and seed into a stable, raw product; un-roasted, green coffee. To process the berries, the seed is separated from the fruit to produce green coffee. Green coffee is then roasted, a process which transforms the raw product into a consumable product. Roasted coffee is ground into a powder and mixed with water to produce a cup of coffee. Coffee is darkly colored, bitter, slightly acidic and has a stimulating effect in humans, primarily due to its caffeine content. It is one of the most popular drinks in the world, and can be prepared and presented in a variety of ways. It is usually served hot, although chilled or iced coffee is common. Sugar, sugar substitutes, milk or cream are often used to lessen the bitter taste. It may be served with coffee cake or another sweet dessert like doughnuts. A commercial establishment that sells prepared coffee beverages is known as a coffee shop.
The global instant coffee market reached a value of INR 901.880 Crores in 2020 and the market to grow at a CAGR of 5.1% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. The consumption of premium instant coffee products is proliferating at a rapid pace in emerging markets like the Middle East, Eastern Europe and South East Asia due to inflating disposable incomes, growing urbanization and altering food patterns of the consumers in these regions. The population in several instant coffee drinking countries is anticipated to grow in the upcoming years. This is expected to expand the overall consumer base of instant coffee and strengthen the growth of the market. The market is driven by multiple factors, a few being increasing demand for certified coffee products, acceptance of single serve coffee brew systems by the consumers, and constant innovation lead by top players in the coffee market. In developed economies, some consumers are expected to switch from instant coffee to more premium options for reasons of quality and flavor. Instant coffee was once considered a high-end product but began to lose its base of younger consumers, which is changing the market dynamics.
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