Project report for Health Drink

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Introduction

A health shake is a blended drink intended to be healthful for one to consume and some are commercially marketed for that purpose. In India, They are often consumed by sports people as part of a fitness diet or as a meal replacement. Health shakes may include a wide range of ingredients, including powdered nutrients, superfoods, bee pollen, peanut butter, coconut oil, bean powder, clover sprouts, etc. Bodybuilders sometimes drink a protein shake to help muscular recovery and building.If consumed in appropriate quantity, health drinks provide abundant health benefits and nutrition and reduces the risks of being prone to any health concerns. Health drinks market is one of the fastest-growing markets in India. Moreover, consumers are heeding the proliferation of linking food and beverage consumption with health. Owing to this factor consumers are now increasingly shifting toward maintaining a healthy lifestyle that aids in sustaining fitness while reducing the chances of lifestyle diseases.

While some health shakes have more calories than a plate of pancakes or a cheese omelet, these extra calories are accompanied by nutrients and both may be required by athletes in training. Smoothies particularly green smoothies are arguably a type of health shake, except stereotypical health shakes often contain some processed ingredients rather than just raw fruit and vegetables. Factory-made products often contain sweeteners and other additives. Health drinks refer to beverages which provide superior nutrition, usually made from fruits and vegetables. They are available in both, dairy and non-dairy form.

Market potential & Strategy

The global health drinks market size was valued at INR 35,6370 Crores in 2019 and is anticipated to expand at a CAGR of 6.06% in terms of value during the forecast period. Consumers approach wellness in a holistic view these days and they prefer drinks that give more health benefits to them. Several consumers want functional and healthy beverages and this trend is taking over drinks. Consumers have become more health-conscious, and they're willing to try healthier alternatives to traditional soft drinks. With rise in health complications and concerns about obesity, the demand for health drinks is increasing at a considerable rate, which is a key factor that drives the growth of the global health drinks market. Consumers have an increasing preference toward health drinks which are low in calories, naturally provide an energy boost, and in certain cases even replace the entire meal. Therefore, the consumption of these beverages has increased among health-conscious consumers. In addition, busy lifestyle of urban populace and rise in disposable income have propelled the growth of the market. Upsurge in consumer preference for hassle-free and ready-to-drink beverages to maintain and achieve the required daily nutrition augments the growth of the global market. Furthermore, upsurge in demand for health drinks such as probiotic functional drinks has positively impacted the growth of the market. However, the use of preservatives such as phosphoric acid to give fruit juices their tangy taste can lead to reduction of bone density, thereby hampering the growth of the market.

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