Project report for The Preschool Industry

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Education in India is a matter of utmost importance. Adding to that is a recent trend of enrolling students in their initial phase of mental and physical development in preschools. Pre-schools are educational services for children aged 2 to 4 years old that focus on the acquisition of children's skills at an early age. These organisations help children access early education with the aim of enhancing their self-esteem and learning patterns. In order to improve their basic motor, perceptual, physical, psychological, linguistic, and emotional capacities, certain learning spaces focus on developing their behavioural, emotional, and linguistic skills. They also perform team-building activities for children in order to instil a sense of concern for their peers and also encouraging the importance of teamwork.

 In recent years, there has been significant growth in demand for high-value facilities integrated with traditional playschool schemes. Children's day-care services have begun to be offered by market players. Working parents are drawn to new preschools through features such as customised curriculum services, safe access networks, real-time closed-circuit television (CCTV) access, and temperature-controlled indoor environments. Furthermore, as parents' attitudes toward improving their children's cognitive and language abilities during their formative years have shifted, the need for high-quality early childhood learning services has risen in recent years. As a result, a growing number of parents are able to spend money on high-quality playschool programmes. In India, this will be the driving force behind the preschool industry.

Rising disposable income, the trend of corporate playschools, and increased focus on teacher preparation are only a few of the other factors that will help India's preschool sector expand during the forecast period. One of the main reasons expected to drive the preschool sector in India is the growing inclusion of women in the labour force. Women's inclusion in the workforce has risen as a result of factors such as a rapid shift in social mindset, increased female schooling, increased job opportunities, and growing household spending. In addition, the Indian government has taken many supporting steps to promote female jobs and reduce gender disparities, which has boosted the enrolment ratio in preschools. 

Market potential & Strategy

During the period 2020-2024, India's preschool market is projected to grow at a Compound Annual Growth Rate of nearly 18 per cent. Kidzee, Bachpan, Eurokids, Tree House Education & Accessories Ltd., Shemrock, Hello Kids Education India Pvt. Ltd., Little Millennium, Poddar Jumbo Kids, T.I.M.E. Kids Preschools, and Kangaroo Kids are some of the big players in the India Preschool/Daycare industry. To incorporate and establish amongst such a stiff competition can be a complicated affair. The preschool market in India is segmented by region (urban and rural) and age group in this market study (children aged 3-6 years and children aged below 3 years).

In India, the urban area division dominated the preschool market share in 2019. Because of the greater penetration of branded preschools in tier 1 and tier 2 cities, as well as the increasing income of the population in urban areas, this segment would account for the highest incremental growth in the Indian preschool sector. Furthermore, the increasing change in the Indian education sector, as well as increased parental understanding of the value of early childhood education, will propel the preschool market in urban India during the forecast period. In 2020, the pre-school/childcare industry in the country was dominated by the urban sector. Due to increased penetration of branded pre-schools in Tier 1 and Tier 2 cities, as well as the population income in urban areas, this segment would account for the highest incremental growth in the Indian pre-school market. Furthermore, during the forecast era, the increasing shift in the Indian education sector, combined with a growing perception among parents of the importance of early childhood education, would fuel the urban India pre-school/childcare industry. With the single trend of the middle and the upper-middle-class including the elite working class, the urgency of leaving children for care and education is the only feasible option that the families are going to be left with. The industry is all set to offer heavy returns for investments in a tech-enabled ecosystem, a must for the future.

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