Project report for Dog Food

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Pet food is a plant or animal-derived material that is used for the consumption of pets. The Indian pet food market is segmented into product as dry pet food, wet pet food, veterinary diet, treat/snack, and other products. The Dog food industries are unable to cater to the demand due to disruptions in the supply chain and poor logistic services. The concept of owning pets and taking care of them is a very urban phenomenon in India. Therefore, the growth of the market is mainly dependent on the pace of urbanization; the infrastructure changes of the past two decades signal a very positive and rapid movement here.

Dog food is food specifically formulated and intended for consumption by dogs and other related canines. Dogs are considered to be omnivores with a carnivorous bias. They have the sharp, pointed teeth and shorter gastrointestinal tracts of carnivores, better suited for the consumption of meat than of vegetable substances, yet also have 10 genes that are responsible for starch and glucose digestion, as well as the ability to produce amylase, an enzyme that functions to break down carbohydrates into simple sugars - something that carnivores lack. Dogs evolved the ability living alongside humans in agricultural societies, as they managed on scrap leftovers from humans. The Dogs have managed to adapt over thousands of years to survive on the meat and non-meat scraps and leftovers of human existence and thrive on a variety of foods, with studies suggesting dogs' ability to digest carbohydrates easily may be a key difference between dogs and wolves.


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Market potential & Strategy

The global dog food market reached a value of about INR 4,0230 Crores in 2020. The market is expected to grow at a CAGR of around 4.0% in the forecast period of 2021-2026 to reach a value of about INR 4,8940 Crores by 2026. Rising pet adoption rate coupled with growing health concerns related to pets. Moreover, expanding online presence along with aggressive marketing strategies by leading players, growing preference for vegetarian and organic pet food, and product innovation in terms of taste are few of the other factors anticipated to propel India pet food market over the coming years. Pet Foods are commercially prepared foods for pets consisting of raw or refrigerated foods, including fresh vegetables, fruit components. supplements and meats as well as bones. Although the shelf life of fresh pet foods is lesser than that of processed pet foods, they are a greater source of nutrients and easy to digest and thus limits the backyard cleaning activity to minimal. Currently, pet owners prefer pet foods that encompass high-quality ingredients with substantial health benefits. Human-grade pet foods with high-quality ingredients are generally considered fresh. Human-grade pet foods enable better digestion, owing to elimination of additives and help to build a strong immunity in pets. The growing scale of humanization of pets is likely to fuel the adoption of human-grade pet foods among pet owners. Furthermore, numerous vendors in the market are focusing on offering human-grade fresh pet foods.

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