Project report for Apple Juice

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Introduction

Apple juice is a fruit juice that is prepared by pressing and softening an apple. The growing trend of fitness and keeping one self healthy is driving the juice business in India. The apple juice is a rich source dietary fiber and provides an extensive range of essential nutrients such as vitamins and minerals and is rich in antioxidants Growth in demand for healthy, ready-to-drink, and convenience beverages among consumers willing to aid their health is expected to drive the apple juice market during the forecast period. Changing lifestyle with increasing awareness towards health, people look for convenient options and one of which happens to be is Apple juice is ensuring that the worldwide market will be on the upside in the future.

Apple juice is a fruit juice made by the maceration and pressing of an apple. The resulting expelled juice may be further treated by enzymatic and centrifugal clarification to remove the starch and pectin, which holds fine particulate in suspension, and then pasteurized for packaging in glass, metal or aseptic processing system containers, or further treated by dehydration processes to a concentrate. Apple is a tropical fruit which is a rich source of minerals and vitamins is consumed across the world due to its potential health benefits.

Market potential & Strategy

Apple Juice Market volume is expected to grow with a CAGR of 2% till 2026 with an expected valuation of INR 6,19,2600 Crores by the end of 2026. Apple Juices are one of the most popular beverages consumed and liked whole over the globe by people of various age groups. Apple contains many necessary vitamins and minerals with potential health benefits. Apple juices contain apple concentrates which are beneficial in many things like relief from respiratory problems, balancing cholesterol levels, weight loss, etc. Changing lifestyle with increasing awareness towards health, people look for convenient options and one of which happens to be is Apple juice is ensuring that the worldwide market will be on the upside in the future.

The growth of the global vital Apple Juice market is driven by the growing health consciousness and the rising number of mergers and acquisitions and the strategic collaborations between companies coupled with the increasing investment of vendors to maintain a steady supply of apples. The introduction of new products and flavors has also contributed to the growth of the market. In addition, increasing consumer spending and growing knowledge about the benefits of the intake of apple juice is also promoting the expansion of the worldwide market. With the coronavirus spread across the globe, the rising call for fruits and fruits related products is likely to open several growth opportunities for the players in this industry. The availability of products easily from sales channels is also touted to promote the expansion of this business in the coming years.

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