Project report for Custard Powder

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Introduction

Custard powder is made from edible maize starch or edible tapioca starch or a blend of both to which suitable coloring and flavoring agents are added. Custard powder may also contain egg or milk solids or both. Custard powder is nothing but corn starch or corn flour with flavouring ingredients added to it. So if you are not accessible to custard powder, you can make your own using corn flour (corn starch) or arrowroot powder. To flavour the custard, just use vanilla extract or vanilla bean pod.  Corn starch or corn flour is perhaps the most widely used thickening ingredient in custard powder products. The use of custard powder as a culinary shortcut has enhanced the demand for custard powder products. The traditional preparation of custard from egg protein was a laborious process. As custard powder offers a shortcut method for achieving the desired consistency in an easy way, several cooks, chefs, and households have been using custard powder. One must only add milk or water to the powder to make the sauce, although different flavors and fruits are also commonly added to personalize the dish.

Market potential & Strategy

Custard Powder Market is growing at a faster pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period. The emergence of ready-to-eat custard powder products is one of the key growth drivers of the global market for custard powder products. One can control the consistency of custard sauce according to the demand of the specific recipe you are cooking. The use of low-fat milk and lactose-free milk in the preparation of custard powder products has also been promoting the consumption of custard powder products among lactose intolerant population across the globe. Custard pudding is a favorite meal of infants and the elderly. All this has stoked the growth of the market. Custard powder products are witnessing increasing demand in recent times, as the sauce produced using these powders is customarily used in the preparation of  sweets, pies, cakes, ice-creams, and other desserts. Producing a sweet taste and a creamy texture, custard powder is used while making cookies and instant puddings. Custard powder is used as a thickener in a wide range of food products.

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