Project report for Organic Fruit Cultivation

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In India, there is good scope to put these lands under dry land fruit crops. This would also be necessary to arrest shrinkage of land available for cultivation on per capita basis due to population pressure. Cultivation of fruit crops plays an important role in overall status of the mankind and the nation. The standard of living of the people of a country is depending upon the production and per capita consumption of fruits. Fruit growing have following economic and nutritional advantages. As far as scope is concerned, the production of fruits increased to a large extent. India is an ideal country as all the important fruits can be produced due to varied soils and climatic conditions. The prices of fruits are so high, to keep fresh fruits out of reach of large population with more efficient production and marketing, the price could be reduced as to increase consumption of fruits and still provide good profits to the grower. Most of the fruits are highly perishable, having less storage life and need quick disposal after harvest. Lack of good transportation system was one of the major constraints in are expansion of fruits.  However, now a days quick transport facilities by road rail and air are available enabling growers to transport fruits, to long distance markers in good condition in a short period of time. Increasing in transport facilities in transport facilities provide scope for fruit farming.

Market potential & Strategy

The organic fruits market size was valued at INR 30,772.22 Lakhs in 2021, and is estimated to reach INR 55,863.52 Lakhs by 2027, registering a CAGR of 7.9% from 2022 to 2027. The market includes sales of the produce of orange groves, other citrus fruit groves, non-citrus fruit and tree nut farming, apple orchards, grape vineyards, strawberry farming, other berry farming and tree nut farming. The fruit and tree nut farming market is segmented into orange groves; citrus groves; and non-citrus fruit and tree nut farming. Organic label on fruits indicates to the consumer that product was produced using certain production methods. Fruits are cultivated by the organic method, wherein plants and crops are raised and nourished without the use of any chemical throughout its pre-harvest to post harvest operations. Growing awareness regarding the benefits of organic products and its affordable prices and convenient availability are majorly influencing the growth of the organic fruits market. Growing demand for products which are labelled with organic mark are unprecedented opportunities for farmers and food manufacturing companies. Consumers are increasingly preferring organic food products as it content antioxidants, which positively effects on overall health and it is also proved in number of scientific studies. Furthermore, Government is actively supporting organic farming in order to reduce the air and water population, which likely to motivate farmers to operate their farming in organic culture. Fruits are considered as rich sources of healthy diet and it is significantly recommended by the doctors to stay healthy. Furthermore, doctors strongly suggest to eat apples, citrus, watermelon and berries to women during pregnancy. Organic fruits has been holding major share in global organic fruits and vegetables market owing to divers applications of the organic fruits such as cosmetic, pharmaceuticals, skin care, and alcoholic and non-alcoholic beverage industry.

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