Introduction

India is a vast country and the Indian people follow various religions, speak different languages, and follow different customs and traditions. Despite this diversity, one thing that is common among all Indians is they are all deeply religious and practice their religious activities on daily basis. So depending upon their belief, practice method and convenience, almost all the people use any one or two from agarbatti(incense sticks), candles, or Kapoor(camphor tablets). This itself speaks volumes of the paramount importance Agarbatti, candles and Kapoor has. Besides, they are also used as air- freshener, and illumination.
Agarbatti and other preparations which operate by burning (candles, Kapoor) Industry is a real employment generator and is capable of employing the weaker sections of both the urban and rural populace. A salient feature of Agarbatti and other preparations which operate by burning(candles, Kapoor) Industry is that the workers can work part-time. This largely helps them to supplement their recent family income. Agarbatti and other preparations which operate by burning (candles, Kapoor) have become a significant foreign exchange earner because of its demand in overseas markets.
Despite the challenge of cheaper products from China, Taiwan, and other southeast Asian countries, India has managed to export over Rs 400 crore worth of incense sticks in 2016-17, which is almost 10 percent of the global incense market in the world. The exports of incense sticks have also witnessed a jump of over 30 percent from five years ago period. This is significant because the Made in India incense is competing with cheaper products from China and Taiwan among other southeast Asian countries. India accounts for over 70 percent of consumption of the world incense sticks market that is currently pegged at Rs 3,000 crore as part of the organized industry.

Product / Services & process

The firm is planning to produce the following. There are mainly 4 varieties

1. Aagarbatti

a) Perfumed agarbatti

b) Masala agarbatti

c) Plain agarbatti

d) Mosquito repellent agarbatti

Process Outline: There are mainly two types of agarbatties manufactured:

a) Dipped Agarbatties:

Powders of Charcoal, Gigatu, White chips, etc. are mixed with water to a semi-solid paste. This composition is taken to an automatic agarbatti making machine, where bamboo sticks are previously loaded. Then raw sticks are dipped in a suitable perfumery compound diluted with white oil or other solvents like diethyl phthalate (D.E.P.) and dried and packed.

b) Masala Agarbatties:

The powder of charcoal, gigatu, white chips, indigenous herbs, resin, etc. are mixed along with perfumery compound consisting of essential oils, aromatic chemicals, purified resins, and natural fixative like Civet, musk, etc. to a semi-solid paste with the required quantity of water. The finished agarbatti sticks are bundled either according to the number or according to weight and wrapped in moisture-proof cellophane paper or butter papers and packed in the printed carton which again are wrapped in clear cellophane paper.

A typical composition for Masala batties is as under:

White chips 40%

Gigatu 20%

Charcoal 20%

Aromatic chemicals 20%

The composition can be modified according to the requirement. The process of manufacture of Agarbatti is made simply and almost all processes are similar and manufacturer to manufacture only formulated can change simple.

Raw materials / Consumables

Agarbatti:

1. Agarbatti premix powder

2. Bamboo sticks

3.Perfume

4. d.e.p. oil

5. Packing sachet

6. Boxes

Market potential & Strategy

Agarbatti, candle, and camphor tablets are having a huge demand in the domestic market as well as foreign countries, mainly in the USA and European countries. India supply almost 90% of the world's countries with these products. Many export companies are based in Delhi, Mumbai, Kolkata, and Bangalore. Hence marketing is not at all a problem for this product. They collect products directly from the site. The products are having a great demand in the domestic market also. There are many other manufactures engaged in the production of similar products. The demand is very high and usually, the supply cannot meet the demand.

Agarbatties are used by all communities in India, Sri Lanka, Burma, and by Indians residing abroad. As of today, about 90 foreign countries are using our agarbatties. Agarbatti industry is one of the labor-intensive cottage type of traditional industries in India and Karnataka state leads in this industry, the main centers of manufacturing being Mysore and Bangalore.70% of the total sale of the product comes from South India. The raw materials are nowadays available in and around Durg, Raipur, and in Nagpur also. seeing the vast and still growing consumption along with export potentials, agarbatti is one of the best FMCG at present.

Export Potential of agarbatti and related products which operate by burning

Exports have grown manifold in the last five years
Value of exports for perfumed agarbatti and camphor tablets increased more than 100 percent in the last five years
Indian agarbatti and related products exported to over 90% of countries in the world
USA, Thailand, Japan are the top importer market
High growth in export implies the proven capability of manufacturing the right quality of products that are accepted globally
India has the potential to become the leading agarbatti and related products producer in the world

The export of agarbatti and related products records an average growth rate of 25.7 %, which shows the potential and scope of this industry.

Marketing Strategy

The promoters have years of experience in this field and have business contacts with many direct and indirect distributors of the market. They also know the specifications of export quality products and the way to manufacture them. As the demand has not yet been met by the production, 100 % of the products can be sold for exports. MoU can be signed with the exporters. Being well aware of the export market and agencies, the competent price can also be ensured by effective bargaining. In case of any troubles happen in the export market, the products can be easily sold out in the domestic market; both inside and outside the state through distributors. Therefore marketing is not at all a headache for the agarbatti and related products. Promoters are in touch with the executive of India mart, trade India, amazon b2b, for online b2b bulk selling, and promoters planning to go to online retailing of the products with Flipkart and Amazon,

Project at a glance

Name & Address of Unit

Agarbatti -Incense sticks

Address

Details of unit

Email	:	[email protected]
Phone	:	00000000
Constitution	:	Proprietership
Total project cost	:	*******
Fixed Capital	:	*******
Working Capital	:	*******
Total Bank loan	:	*******
Promoter(s) contribution	:	*******
Term loan	:	*******

Name & address of promoter(s)

Name		: Your name
Address		: Address
Phone		: 0000
Designation		: Proprietor
E-mail		: [email protected]

Project Feasibility Ratios

Debt Service Coverage Ratio (Average)

:1.87

Current ratio (Average)

:2.63

	Year 1	Year 2	Year 3	Year 4	Year 5
Current ratio	1.53	2.06	2.62	3.19	3.76
Quick ratio	1.13	1.56	2.10	2.64	3.18
Interest coverage ratio	3.87	5.55	7.00	9.48	14.71
Debt equity ratio	2.863	2.080	1.528	1.020	0.542
TOL/TNW	3.02	1.45	0.79	0.43	0.21
DSCR	1.65	1.86	1.90	1.94	1.97
Gross profit Sales Percentage %	29.23 %	28.54 %	28.18 %	27.86 %	27.50 %
Net profit Sales Percentage %	10.84 %	10.56 %	11.10 %	11.57 %	11.90 %
BEP in % of installed capacity %	49.90 %	27.12 %	27.12 %	27.12 %	27.12 %
BEP in sales of Rs	2,620,800.00	1,840,695.65	1,972,173.91	2,103,652.17	2,235,130.43
Return On Capital Employed	0.26	0.34	0.34	0.33	0.33

Project Feasibility graph

Net profit Sales %

Quick ratio

Revenue v/s Expense

Expense Splitup

Project Cost

Sl. no	Item	Amount Rs
1	Rent advance	*******
2	Thermostate	*******
3	Shrink wrap machine	*******
4	Automatic agarbatti sequential counting and packing machine	*******
5	Automatic agarbatti making machine	*******
6	File cabinet	*******
7	Almara	*******
8	cc tv system	*******
9	office table	*******
10	chair	*******
11	printer	*******
12	desktop computer	*******
13	electric fixtures	*******
14	miscl. utensils	*******
15	Working Capital	*******
	Total	*******

Working Capital Computation

Sl. no	Item	Amount Rs
1	Consumables / stock in hand	*******
2	Work in progress	*******
3	Finished goods	*******
4	Working expense.	*******
5	Receivables/Sundry debtors	*******
6	Payables	*******
7	Total working capital	*******
8	Own Contribution	*******

Annual Sales / Revenue

Sl. no	Item	Rate		Quantity	Unit	Total Rs
1	agarbatti	*******	X	27	Ton	*******
	Total					*******

Total Yearly Expense

Sl. no	Item	Amount Rs
1	Rent	*******
2	supervisor	*******
3	repair	*******
4	electricity bill	*******
5	office expence	*******
6	carton	*******
7	shrink wrap	*******
8	polythine for agarbatti	*******
9	dep oil	*******
10	perfumes	*******
11	bamboo stick	*******
12	agarbatti premix	*******
13	unskilled labour	*******
	Total	*******

Application of Fund

Sl. no	Item	Subsidy %	No.	Rate	Amount Rs
1	Rent advance	*******	1	*******	*******
2	Thermostate	*******	5	*******	*******
3	Shrink wrap machine	*******	1	*******	*******
4	Automatic agarbatti sequential counting and packing machine	*******	1	*******	*******
5	Automatic agarbatti making machine	*******	2	*******	*******
6	File cabinet	*******	1	*******	*******
7	Almara	*******	1	*******	*******
8	cc tv system	*******	1	*******	*******
9	office table	*******	1	*******	*******
10	chair	*******	1	*******	*******
11	printer	*******	1	*******	*******
12	desktop computer	*******	1	*******	*******
13	electric fixtures	*******	1	*******	*******
14	miscl. utensils	*******	1	*******	*******
	Total Investment				*******
	Total Subsidy				*******
	Net Investment				*******

Means of Finance

Sl. no	Item	Amount
1	Term Loan	*******
2	Working capital Loan	*******
3	Total loan	*******
4	Term Loan contribution	*******
5	Working capital contribution	*******

Profitability Statement

		Year 1(!*)	Year 2	Year 3	Year 4	Year 5
Revenue from operation
Sales	15.93	*****	*****	*****	*****	*****
Add :
Closing stock		*****	*****	*****	*****	*****
Total		*****	*****	*****	*****	*****
Less :
Opening stock		*****	*****	*****	*****	*****
Stock purchase	7.20	*****	*****	*****	*****	*****
Salary	3.60	*****	*****	*****	*****	*****
Repairs and maintenance charges	0.24	*****	*****	*****	*****	*****
gas	0.12	*****	*****	*****	*****	*****
ELECTRICITY bill	0.12	*****	*****	*****	*****	*****
Total		*****	*****	*****	*****	*****
Gross profit		*****	*****	*****	*****	*****
Less :
Rent	0.12	*****	*****	*****	*****	*****
Telephone/Postal &internet charge	0.12	*****	*****	*****	*****	*****
Total		*****	0*****	*****	*****	*****
Depreciation		*****	*****	*****	*****	*****
Interest on TL		*****	*****	*****	*****	*****
Interest on WC		*****	*****	*****	*****	*****
Total		*****	*****	*****	*****	*****
Profit before tax		*****	*****	*****	*****	*****
Income Tax		*****	*****	*****	*****	*****
Profit after tax		*****	*****	*****	*****	*****

Cash flow statement

Cash Inflow	Pre operative period	Year 1	Year 2	Year 3	Year 4	Year 5
Capital	0.63	*****	*****	*****	*****	*****
Subsidy	*****	*****	*****	*****	*****	*****
Termloan	*****	*****	*****	*****	*****	*****
Profit before tax with interest	*****	*****	*****	*****	*****	*****
Increase in WC loan	*****	*****	*****	*****	*****	*****
Depreciation	*****	*****	*****	*****	*****	*****
Increase in Current liability	*****	*****	*****	*****	*****	*****
Total Cash Inflow	*****	*****	*****	*****	*****	*****
Cash Outflow
Fixed Assets	*****	*****	*****	*****	*****	*****
Increase in Current asset		*****	*****	*****	*****	*****
Interest on TL	*****	*****	*****	*****	*****	*****
Interest on WC	*****	*****	*****	*****	*****	*****
Income Tax	*****	*****	*****	*****	*****	*****
Decrease in Term loan		*****	*****	*****	*****	*****
Drawing	*****	*****	*****	*****	*****	*****
Total Cash Outflow	*****	*****	*****	*****	*****	*****
Opening balance	*****	*****	*****	*****	*****	*****
Net Cashflow	*****	*****	*****	*****	*****	*****
Closing balance	*****	*****	*****	*****	*****	*****

Balance sheet

Liability	Pre operative period	Year 1	Year 2	Year 3	Year 4	Year 5
A. Share holders funds
Capital	*****	*****	*****	*****	*****	*****
Reserve & Surplus	*****	*****	*****	*****	*****	*****
B.Non current Liabilities
Termloan	*****	*****	*****	*****	*****	*****
C.Current Liabilities
Working capital loan	*****	*****	*****	*****	*****	*****
Account payable		*****	*****	*****	*****	*****
Total Liability	*****	*****	*****	*****	*****	*****
Asset
A. Non current Assets
Fixed Assets	*****	*****	*****	*****	*****	*****
B. Current Assets
Inventory	*****	*****	*****	*****	*****	*****
Trade receivables	*****	*****	*****	*****	*****	*****
Cash and cash equivalence	*****	*****	*****	*****	*****	*****
Total Asset	*****	*****	*****	*****	*****	*****

Repayment of Term loan

Year	Installment	Outstanding at the beginning	Principal repayment	Interest	Amount paid	Outstanding at the end
1	1	*****	*****	*****	*****	*****
1	2	*****	*****	*****	*****	*****
1	3	*****	*****	*****	*****	*****
1	4	*****	*****	*****	*****	*****
1	5	*****	*****	*****	*****	*****
\|	\|	\|	\|	\|	\|	\|
\|	\|	\|	\|	\|	\|	\|
5	56	*****	*****	*****	*****	*****
5	57	*****	*****	*****	*****	*****
5	58	*****	*****	*****	*****	*****
5	59	*****	*****	*****	*****	*****
5	60	*****	*****	*****	*****	*****

Debt Service Coverage Ratio

Particulars	Year 1	Year 2	Year 3	Year 4	Year 5
Receipts
a).Net Profit	*****	*****	*****	*****	*****
b).Depreciation	*****	*****	*****	*****	0.30
c).Interest on termloan	*****	*****	*****	*****	*****
Total	*****	*****	*****	*****	*****
Repayments
a).Loan Principal	*****	*****	*****	*****	*****
b).Interest on termloan	*****	*****	*****	*****	*****
Total	*****	*****	*****	*****	*****
DSCR	*****	*****	*****	*****	*****

Depreciation

Particulars	Rate	Year 1	Year 2	Year 3	Year 4	Year 5
Building	*****	*****	*****	*****	*****	*****
Less Depreciation		*****	*****	*****	*****	*****
Written down value		*****	*****	*****	*****	*****
Computers/ Printers /Photocopier/Electronic gadget	00	*****	*****	*****	*****	*****
Less Depreciation		*****	*****	*****	*****	*****
Written down value		*****	*****	*****	*****	*****
Furniture & fixtures	00	*****	*****	*****	*****	*****
Less Depreciation		*****	*****	*****	*****	*****
Written down value		*****	*****	*****	*****	*****
Racks & storage/Interior works	00	*****	*****	*****	*****	*****
Less Depreciation		*****	*****	*****	*****	*****
Written down value		*****	*****	*****	*****	*****
new item	00	*****	*****	*****	*****	*****
Less Depreciation		*****	*****	*****	*****	*****
Written down value		*****	*****	*****	*****	*****
new	00	*****	*****	*****	*****	*****
Less Depreciation		*****	*****	*****	*****	*****
Written down value		*****	*****	*****	*****	*****
Air-conditioning	00	*****	*****	*****	*****	*****
Less Depreciation		*****	*****	*****	*****	*****
Written down value		*****	*****	*****	*****	*****
Other investments	00	*****	*****	*****	*****	*****
Less Depreciation		*****	*****	*****	*****	*****
Written down value		*****	*****	*****	*****	*****
Total less depreciation		*****	*****	*****	*****	*****
Total written down value		*****	*****	*****	*****	*****

Conclusion

The project as a whole describes the scope and viability of the Trading industry and mainly of the financial, technical and its market potential.The project guarantee sufficient fund to repay the loan and also give a good return on capital investment. When analyzing the social- economic impact, this project is able to generate an employment of 5 and above. It will cater the demand of Trading and thus helps the other business entities to increase the production and service which provide service and support to this industry. Thus more cyclic employment and livelihood generation. So in all ways, we can conclude the project is technically and socially viable and commercially sound too.

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