Introduction

In today's competitive world, marketing is crucial for every business. Websites and Digital marketing ensure steady presence in the online world and opens doors to global consumers for any business. People are becoming more and more tech savvy and gadget freaks. The thirst of accessing information online is increasing the number of internet users everyday.

With the Digital movement across the globe, India’s economy is also thriving. This happened to be more, by collating the previous efforts with the Make in India and Digital India initiatives, due to which IT and software industries started flourishing. This created immense scope not only for the web developing companies in India but also bought revolution in the digital marketing services in India. with more and more small and medium businesses increasingly looking for online solutions for marketing, the scope of website development industry in India is completely unstoppable and looks to bloom in future as well.

Scope of the project

Business Website and Digital Marketing.

A business website is an integral part of a larger marketing plan. It is therefore important to understand the role it must play. A business website is usually the cornerstone of any online marketing plan, providing a presence for your business. It’s the online equivalent of owning a high street shop or prominent office. On many occasions, it is the center of a business’s universe and is generally the place where another marketing activity is attempting to drive traffic to.

Business’ website strategy and how we engage a visitor are the deciding factors in the daily battle with competitors both large and small. You must understand the strategies behind your business website and are clear about what functions it must perform.

Depending on the nature of a business, the website may be the lifeblood of sales activity, or simply an information hub. Small business websites must include a website marketing strategy and website content strategy. The website marketing strategy covers the purpose of the website for business, the function it must perform, and how it must be found. Website content strategy considers the reader, how they scroll around your website and the marketing messages that the reader must-see.

This is the prominent reason why businesses need to hire the right online marketing service that not only provides technical support but can also provide strategic design and content to reach the right audience at the right time.

We provide the following services to assist small and medium businesses to achieve this objective.

Website development.
SEO.
Social media marketing.
Marketing strategy planning and consultancy.

Product / Services & process

We provide the following services in addition to current services (Translation and Content Development)

Web designing and Development: A website is an online platform dedicated to a particular topic, ranging from entertainment to networking. It represents a centrally managed group of web pages, containing text, images, and all types of multimedia files. Its main purpose is to display content/offerings for its visitors. Customers find business information and product/service offerings on websites. Wordsmith shall hire qualified web designers and developers to create websites for clients.
Website Localization: Website localization is the process of adapting an existing website to the local language and culture in the target market. It is the process of adapting a website into a different linguistic and cultural context involving much more than the simple translation of the text. This modification process must reflect the specific language and cultural preferences in the content, images, and overall design and requirements of the site – all while maintaining the integrity of the website. Culturally adapted websites reduce the amount of required cognitive efforts from visitors of the site to process information, making navigation easier and attitudes toward the website more favorable.
SEO: Search Engine Optimization: Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.
Social Media Marketing Campaign: Using various social media channels such as Facebook, Youtube, linked in, Instagram, etc. to create business brand awareness and attract target customers. This involves creating multimedia content to engage the customer base, running campaigns on social media for specific offers or promotions.
Branding and Strategy consultation: Brand development, promotion, and consultation for various online marketing strategies suitable for a particular business.

Market potential & Strategy

Growing no. of Businesses are looking for sturdy technical support and marketing consultants to optimally utilize their marketing budgets. The market scope for web development and digital marketing companies is widening with each passing day as more and more users are turning to the internet to access information.

We plan to reach out to SMEs and Startups struggling to establish a strong online presence. We intend to achieve this through networking and online local optimization. Details regarding marketing platforms are as enlisted below.

Subscribe to local search engine paid plans such as Just Dial.
Membership in Local business networks such as FICCI, BNI
Strong online presence and Online content marketing with SEO (Search engine optimization) and SMM (Social media Marketing.)
Email marketing campaign.
Exploring existing database.

Project at a glance

Name & Address of Unit

Web development &Social media marketing

Address

Details of unit

Email	:	[email protected]
Phone	:	00000
Constitution	:	Proprietership
Total project cost	:	*******
Fixed Capital	:	*******
Working Capital	:	*******
Total Bank loan	:	*******
Promoter(s) contribution	:	*******
Term loan	:	*******
Working capital loan	:	*******

Name & address of promoter(s)

Name		: Your name
Address		: Address
Phone		: 00000
Designation		: Proprietor
E-mail		: [email protected]

Project Feasibility Ratios

Debt Service Coverage Ratio (Average)

:1.87

Current ratio (Average)

:2.63

	Year 1	Year 2	Year 3	Year 4	Year 5
Current ratio	1.53	2.06	2.62	3.19	3.76
Quick ratio	1.13	1.56	2.10	2.64	3.18
Interest coverage ratio	3.87	5.55	7.00	9.48	14.71
Debt equity ratio	2.863	2.080	1.528	1.020	0.542
TOL/TNW	3.02	1.45	0.79	0.43	0.21
DSCR	1.65	1.86	1.90	1.94	1.97
Gross profit Sales Percentage %	29.23 %	28.54 %	28.18 %	27.86 %	27.50 %
Net profit Sales Percentage %	10.84 %	10.56 %	11.10 %	11.57 %	11.90 %
BEP in % of installed capacity %	49.90 %	27.12 %	27.12 %	27.12 %	27.12 %
BEP in sales of Rs	2,620,800.00	1,840,695.65	1,972,173.91	2,103,652.17	2,235,130.43
Return On Capital Employed	0.26	0.34	0.34	0.33	0.33

Project Feasibility graph

Net profit Sales %

Quick ratio

Revenue v/s Expense

Expense Splitup

Project Cost

Sl. no	Item	Amount Rs
1	Building advance	*******
2	Softwares	*******
3	Computer tables and furnitures	*******
4	Computer, printer and ups	*******
5	Preliminary expenses	*******
6	Working Capital	*******
	Total	*******

Working Capital Computation

Sl. no	Item	Amount Rs
1	Consumables / stock in hand	*******
2	Work in progress	*******
3	Finished goods	*******
4	Working expense.	*******
5	Receivables/Sundry debtors	*******
6	Payables	*******
7	Total working capital	*******
8	Own Contribution	*******
9	Working capital loan	*******

Annual Sales / Revenue

Sl. no	Item	Rate		Quantity	Unit	Total Rs
1	Website development	*******	X	72	Number	*******
2	Website maintanance	*******	X	96	Number	*******
3	SEO	*******	X	72	Number	*******
4	Social media marketing B2C	*******	X	48	Number	*******
5	Socialmedia marketing B2B	*******	X	36	Number	*******
6	Content writing	*******	X	60	Number	*******
7	Graphiv design	*******	X	60	Number	*******
	Total					*******

Total Yearly Expense

Sl. no	Item	Amount Rs
1	Rent	*******
2	Graphic designer	*******
3	Content writer	*******
4	Front end developer (2nos)	*******
5	Backend developer (2 nos)	*******
6	Accountant / admin	*******
7	Marketing	*******
8	SEO	*******
9	Manager	*******
10	Repairs & Maintanance	*******
11	Electricity	*******
12	Office expense & utilities	*******
13	Security	*******
14	Internet	*******
15	Travel expense	*******
16	Marketing/Advertisement	*******
	Total	*******

Application of Fund

Sl. no	Item	Subsidy %	No.	Rate	Amount Rs
1	Building advance	*******	1	*******	*******
2	Softwares	*******	1	*******	*******
3	Computer tables and furnitures	*******	1	*******	*******
4	Computer, printer and ups	*******	1	*******	*******
5	Preliminary expenses	*******	1	*******	*******
	Total Investment				*******
	Total Subsidy				*******
	Net Investment				*******

Means of Finance

Sl. no	Item	Amount
1	Term Loan	*******
2	Working capital Loan	*******
3	Total loan	*******
4	Term Loan contribution	*******
5	Working capital contribution	*******

Profitability Statement

		Year 1(!*)	Year 2	Year 3	Year 4	Year 5
Revenue from operation
Sales	15.93	*****	*****	*****	*****	*****
Add :
Closing stock		*****	*****	*****	*****	*****
Total		*****	*****	*****	*****	*****
Less :
Opening stock		*****	*****	*****	*****	*****
Stock purchase	7.20	*****	*****	*****	*****	*****
Salary	3.60	*****	*****	*****	*****	*****
Repairs and maintenance charges	0.24	*****	*****	*****	*****	*****
gas	0.12	*****	*****	*****	*****	*****
ELECTRICITY bill	0.12	*****	*****	*****	*****	*****
Total		*****	*****	*****	*****	*****
Gross profit		*****	*****	*****	*****	*****
Less :
Rent	0.12	*****	*****	*****	*****	*****
Telephone/Postal &internet charge	0.12	*****	*****	*****	*****	*****
Total		*****	0*****	*****	*****	*****
Depreciation		*****	*****	*****	*****	*****
Interest on TL		*****	*****	*****	*****	*****
Interest on WC		*****	*****	*****	*****	*****
Total		*****	*****	*****	*****	*****
Profit before tax		*****	*****	*****	*****	*****
Income Tax		*****	*****	*****	*****	*****
Profit after tax		*****	*****	*****	*****	*****

Cash flow statement

Cash Inflow	Pre operative period	Year 1	Year 2	Year 3	Year 4	Year 5
Capital	0.63	*****	*****	*****	*****	*****
Subsidy	*****	*****	*****	*****	*****	*****
Termloan	*****	*****	*****	*****	*****	*****
Profit before tax with interest	*****	*****	*****	*****	*****	*****
Increase in WC loan	*****	*****	*****	*****	*****	*****
Depreciation	*****	*****	*****	*****	*****	*****
Increase in Current liability	*****	*****	*****	*****	*****	*****
Total Cash Inflow	*****	*****	*****	*****	*****	*****
Cash Outflow
Fixed Assets	*****	*****	*****	*****	*****	*****
Increase in Current asset		*****	*****	*****	*****	*****
Interest on TL	*****	*****	*****	*****	*****	*****
Interest on WC	*****	*****	*****	*****	*****	*****
Income Tax	*****	*****	*****	*****	*****	*****
Decrease in Term loan		*****	*****	*****	*****	*****
Drawing	*****	*****	*****	*****	*****	*****
Total Cash Outflow	*****	*****	*****	*****	*****	*****
Opening balance	*****	*****	*****	*****	*****	*****
Net Cashflow	*****	*****	*****	*****	*****	*****
Closing balance	*****	*****	*****	*****	*****	*****

Balance sheet

Liability	Pre operative period	Year 1	Year 2	Year 3	Year 4	Year 5
A. Share holders funds
Capital	*****	*****	*****	*****	*****	*****
Reserve & Surplus	*****	*****	*****	*****	*****	*****
B.Non current Liabilities
Termloan	*****	*****	*****	*****	*****	*****
C.Current Liabilities
Working capital loan	*****	*****	*****	*****	*****	*****
Account payable		*****	*****	*****	*****	*****
Total Liability	*****	*****	*****	*****	*****	*****
Asset
A. Non current Assets
Fixed Assets	*****	*****	*****	*****	*****	*****
B. Current Assets
Inventory	*****	*****	*****	*****	*****	*****
Trade receivables	*****	*****	*****	*****	*****	*****
Cash and cash equivalence	*****	*****	*****	*****	*****	*****
Total Asset	*****	*****	*****	*****	*****	*****

Repayment of Term loan

Year	Installment	Outstanding at the beginning	Principal repayment	Interest	Amount paid	Outstanding at the end
1	1	*****	*****	*****	*****	*****
1	2	*****	*****	*****	*****	*****
1	3	*****	*****	*****	*****	*****
1	4	*****	*****	*****	*****	*****
1	5	*****	*****	*****	*****	*****
\|	\|	\|	\|	\|	\|	\|
\|	\|	\|	\|	\|	\|	\|
5	56	*****	*****	*****	*****	*****
5	57	*****	*****	*****	*****	*****
5	58	*****	*****	*****	*****	*****
5	59	*****	*****	*****	*****	*****
5	60	*****	*****	*****	*****	*****

Debt Service Coverage Ratio

Particulars	Year 1	Year 2	Year 3	Year 4	Year 5
Receipts
a).Net Profit	*****	*****	*****	*****	*****
b).Depreciation	*****	*****	*****	*****	0.30
c).Interest on termloan	*****	*****	*****	*****	*****
Total	*****	*****	*****	*****	*****
Repayments
a).Loan Principal	*****	*****	*****	*****	*****
b).Interest on termloan	*****	*****	*****	*****	*****
Total	*****	*****	*****	*****	*****
DSCR	*****	*****	*****	*****	*****

Depreciation

Particulars	Rate	Year 1	Year 2	Year 3	Year 4	Year 5
Building	*****	*****	*****	*****	*****	*****
Less Depreciation		*****	*****	*****	*****	*****
Written down value		*****	*****	*****	*****	*****
Computers/ Printers /Photocopier/Electronic gadget	00	*****	*****	*****	*****	*****
Less Depreciation		*****	*****	*****	*****	*****
Written down value		*****	*****	*****	*****	*****
Furniture & fixtures	00	*****	*****	*****	*****	*****
Less Depreciation		*****	*****	*****	*****	*****
Written down value		*****	*****	*****	*****	*****
Racks & storage/Interior works	00	*****	*****	*****	*****	*****
Less Depreciation		*****	*****	*****	*****	*****
Written down value		*****	*****	*****	*****	*****
new item	00	*****	*****	*****	*****	*****
Less Depreciation		*****	*****	*****	*****	*****
Written down value		*****	*****	*****	*****	*****
new	00	*****	*****	*****	*****	*****
Less Depreciation		*****	*****	*****	*****	*****
Written down value		*****	*****	*****	*****	*****
Air-conditioning	00	*****	*****	*****	*****	*****
Less Depreciation		*****	*****	*****	*****	*****
Written down value		*****	*****	*****	*****	*****
Other investments	00	*****	*****	*****	*****	*****
Less Depreciation		*****	*****	*****	*****	*****
Written down value		*****	*****	*****	*****	*****
Total less depreciation		*****	*****	*****	*****	*****
Total written down value		*****	*****	*****	*****	*****

Conclusion

The project as a whole describes the scope and viability of the Trading industry and mainly of the financial, technical and its market potential.The project guarantee sufficient fund to repay the loan and also give a good return on capital investment. When analyzing the social- economic impact, this project is able to generate an employment of 5 and above. It will cater the demand of Trading and thus helps the other business entities to increase the production and service which provide service and support to this industry. Thus more cyclic employment and livelihood generation. So in all ways, we can conclude the project is technically and socially viable and commercially sound too.

View a sample report in pdf

Click here to create a project report for your business in less than 10 mins