Project report for Potato Powder

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Introduction

Potato powder manufacturing is one of the growing manufacturing sector in India. In India, it is estimate that 10 percent of potatoes produce is used as seed, 20% of produce are wasted due to inadequate storage and lack of proper transport infrastructure. The remaining 70% of potatoes are consumed as fresh or processed. Of these almost 97% percent are consumed as fresh i.e. around 17.0 million tonnes are consumed as fresh potatoes is estimated at 15kg per annum. Roughly 0.5 million tonnes of potatoes are used for processing. Potato powder, Granulated and flakes are processed potatoes. Now, People started more consuming the potato powder for various purposes that  fuel the growth of potato powder in Indian market.

Potato starch is starch extracted from potatoes. The cells of the root tubers of the potato plant contain leucoplasts. To extract the starch, the potatoes are crushed, and the starch grains are released from the destroyed cells. The starch is then washed out and dried to powder. Potato starch contains typical large oval spherical granules ranging in size from 5 to 100 mg. Potato starch is a refined starch, containing minimal protein or fat. This gives the powder a clear white color, and the cooked starch typical characteristics of neutral taste, good clarity, high binding strength, long texture, and minimal tendency to foaming or yellowing of the solution. Potato starch contains approximately 800 ppm phosphate bound to the starch; this increases the viscosity and gives the solution a slightly anionic character, a low gelatinization temperature of approximately 60 °C (140 °F), and high swelling power. Potato powder is increasingly being used in a variety of food preparations like snack foods, soups, curries and other dishes as a thickening agent. Its use at present is mainly in hotels, restaurants, but acceptance in household is growing due to its inclusion in items like ready to cook soups, dals, curries, etc. Potato flour is a highly versatile raw material that can be used in several processed food products. Potato cultivars were turned into flour and used to prepare mash, gulab jamuns, and paratha. The samples were compared for peeling losses, drying characteristics, chemical changes, and functional properties.

Market potential & Strategy

The global potato flour market is being aided by the growth in the sweet potato production, which attained a volume of about 92 million metric tons in 2020. The sweet potato flour industry is expected to grow in the forecast period of 2021-2026 at a CAGR of 4.7%. Consumer’s increasing demand for ready-to-eat snack foods that is easy to digest is playing a key role to drive the potato flour market in the forecast period. Increasing opportunities in the food industry is also a key factor which is driving the global potato flour market. Potato flour-based food products provides rich fiber content which is healthy as well as it helps in the reduction of fat content from the body. As potato flour is easy to digest it is very popular among the old age people, hence this factor is also boosting the growth of potato flour market. The potato flour has an increased shelf life which does not affect the quality of the product, which is also another driving factor for the growth of potato flour market. It is said that consumption of potato flour promotes hair growth and helps in the treatment of grey hairs which is also expected to bolster the growth of potato flour. As potato flour is a rich source of vitamin c, it helps to boost the immunity of the body. Furthermore it contains flavonoid which keeps the level of bad cholesterol low, these factors are also going to drive the potato flour market to a great extent in the forecast period.

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