Project report for Herbal Cosmetics

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Introduction

In India, The personal skin care market based on natural products has shown strong growth. Clinical and laboratory studies have identified activities in many natural ingredients that have potential beneficial activities for personal skin care, but there is a shortage of convincing evidence for natural product efficacy in medical problems. Some natural products and therapies may be harmful, either to the skin or systemically. People prone to allergies should pay careful attention to what they use on their skin. Dermatologists may feel that there is enough scientific evidence to assist in the selection or avoidance of particular natural ingredients. The concept of beauty and cosmetics date back to ancient mankind and civilization. Generally herbal cosmetics are also referred to as natural cosmetics. Herbal cosmetics are formulated, using different cosmetic ingredients to form the base in which one or more herbal ingredients are used to cure various skin ailments. Plants are highly used for development of new drug products for cosmeceuticals and pharmaceutical applications. Herbal cosmetics are the products in which herbs are used in crude or extract form. Herbal cosmetics or Natural skin care uses topical creams and lotions made of ingredients available in nature. Much of the recent literature reviews plant-derived ingredients, which may include herbs, roots, flowers and essential oils, but natural substances in skin care products include animal-derived products such as beeswax, and minerals. These substances may be combined with various carrier agents, preservatives, surfactants, humectants and emulsifiers. Consumers often express a preference for skin products with organic and natural ingredients.

Market potential & Strategy

The Indian Herbal Cosmetic industry is expected to reach INR 31600 Crores by 2022, growing at a CAGR of 19% over the forecasted period of 2017-2022. The Herbal Cosmetic industry in India has been developing in a faster pace. It is observing influx of many national and international brands. The demand for herbal cosmetic products is provoked by changing lifestyles of the consumers, growing awareness among them regarding the harm caused to their bodies after usage of chemical-based cosmetics products, and increasing concern among the population to look good. Anticipated growth in the market can be attributed to growing disposable income leading to increasing purchasing power of the people. Emergence of online retail and increasing inclination of youth towards skin care and other grooming products is another key factor which is expected to drive the cosmetics market during the forecast period. Moreover, rising consumer awareness and preference to buy advanced skin care products which not only make them look beautiful but also enhance their skin type is also leading to huge demand for cosmetics products.

Increasing demand for herbal cosmetic products among Indian consumers is also creating a wide growth opportunity for manufacturers. Rising awareness towards body aesthetics, especially among women is making India one of the largest consumers of cosmetic products around the world. Increase in online customer reach, rise in purchase power of consumers on premium products, use of various herbal ingredients such as jojoba oil and aloe-vera, and inclination of consumer conscious toward enhanced appearance and looks across the globe drive the global herbal cosmetic market. Although the market is on an upsurge, limited supply of raw materials is projected to restrain the market growth. The rise in trend of usage of herbal medicines in the skin care industry, is predicted to serve as an opportunity in this market during the forecast period.

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