The shoe polish industry in India is a small industry worth around Rs. 110 Crore. It is largely concentrated in Urban India contributing around 70% of total sales. Shoe polish is the largest category within polishes in India. With the increase in the number of working professionals and school going population, demand for shoe polish has increased. It is a good option for new and small entrepreners. This industry a comparatively minimum initial capital and it can be sucess and profitable within a short period. shoe polish has both market potential and export potential.
Shoe polish or boot polish is a waxy paste, cream, or liquid used to polish, shine, and waterproof leather shoes or boots to extend the footwear's life and restore, maintain and improve their appearance. Shoe polishes are distinguished by their textures, which range from liquids to hard waxes. Solvent, waxes, and colorants comprise most shoe polishes. Shoe polish provides a waxy coating and a shine to leather shoes and helps in protecting it from water, moisture, and from becoming hard. The foreign elements quickly aid in degrading the quality of leather, thus affecting the overall quality of shoes. The wax and oil based shoe polish provides a waterproof protection to keep stains, oil, dirt, and other substances from getting embedded into the leather in the shoes. Today, shoe polish is manufactured using a mix of natural and synthetic materials, including dyes, turpentine, naphtha, and gum Arabic. Shoe polish prevents leather from absorbing water, allows for easy cleaning of the leather, covering of scuff marks, and provides flexibility to the leather. Shoe polish is a material used for polishing, shining, softening and waterproofing the shoes, so that shoes lasts longer and appears better. Shoe polish is available in paste, cream and liquid form. They are made from wax, mineral oils, collagen, and some other chemicals. Usage Shoe polish is applied to the shoe using a rag, cloth, or brush. Shoe polish is not a cleaning product, and therefore the footwear should be both clean and dry before application.
The Global Shoe Polish Market is expected to grow from INR 1, 10,73.509 Crores in 2020 to INR 1, 24,64.480 Crores by the end of 2025. Growing sales of leather shoes and boots, and smart shoe materials that are resistant to oil, water, chemicals, dirt and other elements is creating new opportunities for shoe polishing manufacturers. Also, growing demand for liquid polish in urban areas is further expected to drive the growth of the overall shoe polish market. Changing fashion trends and use of multiple shoes for different occasions is driving the increase in sales of shoes globally and it is driving the demand for the shoe polish. Increasing use of formal shoes by professionals is driving the growth of the global shoe polish market. Increasing demand for products such as moisturizers and conditioners for shining the non-leather based shoes are enhancing the growth of the global shoe polish market. Increasing demand for liquid spray shoe polish for both leather based and synthetic materials based shoes are driving the global shoe polish market. E-commerce is providing more shoe polish product options for customers, especially imported ones and it is driving the growth of the market. The primary factor that drives the growth of the shoe polish market is increased sales of shoes. The rise in need for shoes in the corporate world to maintain a professional look and increase in the number of working women is the reason for the increase in the sales of shoes and further creating the need for shoe polish. Certain types of shoes like pure-leather shoes are expensive and often wear and tear with constant use.
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