Project report for Plant Nursery

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Introduction

Now a days, demand for horticultural crops more particularly the ones bearing fruits and flowers and ornamental purposes is increasing in both urban and rural areas in India. Heavy demand for ornamental and flowering plants is observed during festive seasons and seasons of fairs and melas. Nursery business has, therefore, come up in a large scale in areas near cities and towns. There is an urgent need to get the nursery industry developed in the country to ensure the safety of our ecology and environment. There are about fifty thousand nurseries propagating different ornamental and fruit plants in India spread over almost all the major towns and cities engaging a sizeable number of people in nursery business and techniques. More than 85% of the nurseries are situated in suburban areas.

A nursery is a place where plants are propagated and grown to a desired age. Mostly the plants concerned are for gardening, forestry or conservation biology, rather than agriculture. They include retail nurseries, which sell to the general public, wholesale nurseries, which sell only to businesses such as other nurseries and to commercial gardeners, and private nurseries, which supply the needs of institutions or private estates. Some will also work in plant breeding.  Nurseries often grow plants in a greenhouse, a building of glass or in plastic tunnels, designed to protect young plants from harsh weather while allowing access to light and ventilation. Modern greenhouses allow automated control of temperature, ventilation and light and semi-automated watering and feeding.

Market potential & Strategy

The market for plants in India is estimated at over INR 2500 crore annually and is growing at 15% to 20%. The India plants market is segmented based on type, application, region and company. Based on type, the market can be segmented into shade loving plants, low light plants and high light plants. The low light plants segment is expected to dominate the market during the forecast period. This can be accredited to the factor that they can be grown in low light and indirect light and require negligible maintenance. Based on application, the market can be bifurcated into absorb harmful gases & release oxygen and landscape decoration. The absorb harmful gases & release oxygen application dominates the market owing to the increase in the level of air pollution.  Increasing air pollution, especially in the metro cities is one of the major factors driving the plants market in India. Additionally, ease of purchase, low maintenance and cost effectiveness are further fuelling growth in the market. Moreover, increasing awareness among the population would further steer growth in the market.

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