Project report for Mosquito Repellent

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Introduction

The mosquito repellent market in India is witnessing a significant growth because Indians are becoming more health conscious. Awareness of diseases spread through mosquitoes is increasing due to a rise in the literacy rate. The mosquito repellent market in India is worth more than Rs 3,200 crore, and it is dominated by four major players are Reckitt Benckiser, Jyothi Laboratories, Godrej Sara Lee, and S C Johnson. Other players in the industry include Balsara Hygiene, Bayer, and Tainwala Chemicals. The top three products in the mosquito repellent market are Mortein, Maxo and Good Knight. The urban share of mosquito repellents is 70%, which shows that with increasing affluence among the urban population, more and more people are purchasing mosquito repellents as a precautionary measure against diseases spread by mosquitoes.

Mosquito repellent is a chemical substance applied to skin, clothing, or other surfaces, which stops mosquitos from landing or climbing on that surface. Mosquito repellents are divided into two chemical classes, namely, synthetic chemicals, such as DEET, picaridin and plant-derived oils, such as oil of lemon eucalyptus and oil of citronella. Manufacturers are coming up with various products that have less harmful effect on humans. An insect repellent is a substance applied to skin, clothing, or other surfaces to discourage insects from landing or climbing on that surface. Insect repellents help prevent and control the outbreak of insect-borne diseases such as malaria, Lyme disease, dengue fever, bubonic plague, river blindness, and West Nile fever. Pest animals commonly serving as vectors for disease include insects such as flea, fly, and mosquito; and the arachnid tick. Some insect repellents are insecticides (bug killers), but most simply discourage insects and send them flying or crawling away. Almost any might kill at a massive dose without reprieve, but classification as an insecticide implies death even at lower doses.

Market potential & Strategy

 

The global market for mosquito repellents was valued at INR 520.140 Crores in 2021 and is projected to reach INR 678.450 Crores by 2026, at a CAGR of 5.6?tween 2021 and 2026. The rise in global population, migration to urban areas, and evolution of rural villages to suburban areas have caused mosquitoes to move from rural to urban areas and adapt to their changing environment. These evolved mosquitoes are responsible for epidemics such as dengue, zika, and yellow fever in urban settings across the world. This, in turn, is anticipated to boost the mosquito repellent market growth significantly during the forecast period. With the growing incidences of health hazards caused by such chemical-based mosquito repellents, the consumers have begun to switch their preferences toward herbal-based mosquito repellents. Presently, people in the developed regions have started using neem-based sprays, creams, & oils; citronella oil; birch tree bark; and other plant-based ingredients. The change in the preference toward herb-based mosquito repellents is expected to garner the growth of the mosquito repellent market in the coming years.

The mosquito repellent market is one of the rapidly growing vibrant markets in FMCG sector India. Due to increase awareness regarding vector borne disease, the demand for mosquito repellent products like coils, strips, liquid vaporizers, etc. are rising than before, thereby providing high momentum to the Indian Mosquito repellent market. Mosquito Repellent has become a gripping market for new product developments and innovation where producers are trying to convince consumers through aggressive campaign and advertising that they should adopt mosquito repellent products to improve home hygiene and to be protected from mosquito borne disease.

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