Project report for Peanut Butter

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The peanut, also known as the  groundnut, goober,  pindar. It is a legume crops grown mainly for its edible seeds. In India, It is widely grown in the tropics and subtropics, being important to both small and large commercial producers. Peanut butter is a food paste or spread made from ground, dry-roasted peanuts. It commonly contains additional ingredients that modify the taste or texture, such as salt, sweeteners, or emulsifiers. Peanut butter is consumed in many countries. Peanut butter is a nutrient-rich food, containing protein, several vitamins, and dietary minerals in high content. It is typically served as a spread on bread, toast, or crackers, and used to make sandwiches. It is also used in a number of breakfast dishes and desserts, such as peanut-flavored granola, smoothies, crepes, cookies, brownies, or croissants.

Peanut butter is usually made by two grinding operations. The first reduces the nuts to a medium grind, and the second to a fine, smooth texture using a very high- speed comminutor. This machine's combination action of shearing and grinding, transforms the hard peanuts into a smooth paste. Peanuts are an essential crop grown worldwide and are commercially used for the production of oil, butter, flour, confections and snack products. Amongst these, peanut butter is one of the most consumed food spreads and is made by grinding and dry-roasting peanuts. It is an energy-rich product, which is usually marketed as a substitute for milk butter. Other than energy, it also offers fiber, protein and unsaturated fats along with a set of micronutrients including magnesium, zinc, potassium and Vitamin E.

Market potential & Strategy

The Peanut Butter Market in India estimated to grow due to increasing demand from all the states of India. The Indian Peanut Butter Market witnessing 14.2% of CAGR from 2019 to 2025. A variety of flavors, new blends, increasing disposable income of consumers and increasing preferences for nutritious products are the major circumstances driving the growth of the peanut market. Various drivers for Indian peanut butter market include rising demand for nutritious products coupled with rising disposable income of consumers, especially in developing states. Other drivers that fuel the growth of the peanut butter market in this nation are increasing demand for low-calorie healthy food and emergence of hectic life plan. Changing lifestyle coupled with the shift towards the intake of suitable food are also factors that are anticipated to drive the regional market in the following four to five years. Major restraint that is expected to hinder the growth of the Indian peanut butter market is the availability of peanut at moderately aggressive prices coupled with fluctuating production of peanuts in different parts of this nation.

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