The food colorants market in the country is dominated by the small-scale food industries, including confectionery, snacks and sweet, and beverage, and some multinational industries. Food colouring, or colour additive, is any dye, pigment, or substance that imparts colour when it is added to food or drink. They come in many forms consisting of liquids, powders, gels, and pastes. In India, Food colouring is used in both commercial food production and domestic cooking. Food colorants are also used in a variety of non-food applications, including costmetics, pharmaceuticals, home craft projects, and medical devices. Colouring of food can render it appealing in appearance. Food colours have been utilized since time immemorial. Besides this, colouring agents can also enhance the flavour of the food. An important reason for adding colours to processed foods is that the finished product may have different colours when made by raw material from different regions or different times. To standardize the appearance, colours are added. Food colours may be synthetic or of natural origin. The simple extraction process used for naturally derived colouring is similar to that of concentrating fruit or vegetable juice.
Manufacturing methods for converting natural sources into food colouring include extraction, heating, homogenization, milling, filtration, concentration and drying. First, raw materials are selected and thoroughly washed. Then, they are crushed or milled before course filtering or straining. Afterward, they are polish filtered, pasteurized and then concentrated. To determine exact colours, it’s important to use colour instruments and measurement analytics such as colorimeters and spectrophotometer. Natural food colouring can be created in both a liquid and powder form. Colour clarity can range from cloudy to clear. Additional attributes such as water-soluble, water-dispersible, emulsion for oil and water or water and oil, oil dispersible or oil-soluble can be developed for the final natural colour, depending on the needs of the processor.
India Natural Food Market Insights India's natural food colour market is projected to have a INR 54830.88 Crores market size in 2019. It is expected to reach INR 68800.57 Crores by 2027, growing at a CAGR of 3.90 20-2027 across the region. It is attributed to the rising population coupled with the mounting awareness among the consumers towards health, which is predicted to boost the market. Individuals are becoming conscious of synthetic food colours' adverse health effects, which led to driving the demand for natural food colours. Artificial food colours make food appear more enticing. The interest of consumers, especially children, is attracted by brightly coloured foods. The risk of attention-deficit or hyperactivity disorder is with children fed processed food-flavoured eatables. In children who eat larger concentrations of artificial food colours, these behavioural alterations are more familiar.
The rising concerns towards the adverse impact of synthetic colours are projected to boost the Indian natural food colours market over the forecasted period of 2020-2027 at a significant rate. As companies continue to lure customers with enticing food colouring, food colouring continues to be in demand in the industry. As consumers continue to focus their judgment on food colouring, food colouring plays a critical role in the F&B industry. While synthetic colours continue to be in use, the correlation of multiple health issues with the intake of synthetic food colouring has arisen, leading to the quality of the additives challenged by consumers, which is expected to drive the Indian market.
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