Project report for Biscuit Plant

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The biscuit market of India is driven by factors such as increasing income of consumers, shift to premium biscuits, more manufacturing facilities set up, growing health awareness, innovation in biscuits, attractive packaging, etc. Moreover, augmented disposable incomes, along with changing lifestyles, increasing awareness regarding healthy diets and changes in food consumption patterns, are some of the other factors expected to propel demand for biscuits over the course of the next five years. The biscuit market is very promising and expecting a higher growth in the near future. Biscuit market is all about effective decision-making, and strategic planning as to how to sell, what kind of packaging should be done, what will be the pricing strategy etc. Generally, the success of a biscuit brand depends on several factors including innovative packaging, new flavors, tastes, shapes etc. Also, rising health consciousness among consumers through the electronics media is effective in the Indian consumer market. Simply, offer as many as variety you can at a cheaper price than an established brand. A biscuit is a flour-based baked food product.  They are usually sweet and may be made with  sugar , chocolate, icing, jam, ginger  or  cinnamon . They can also be savoury and similar to  crackers . Biscuitis made by baking the mixture of flour, sugar, water and other ingredients. It is widely available in various fillings, such as dark chocolate, milk chocolate, caramel, and coffee. It is consumed as a snack food that is generally served along with hot beverages such as tea and coffee.

Market potential & Strategy

The global biscuits market was valued at INR 1062,320.78 Crores in 2020, and it is projected to reach an estimated CAGR of 4.97 %, during the forecast period, 2021-2026. India is the third largest producers of biscuits following United States and China. The biscuit market of India is driven by factors such as increasing income of consumers, shift to premium biscuits, more manufacturing facilities set up, growing health awareness, innovation in biscuits, attractive packaging, etc. the organized biscuit market accounts for more than 70% of value share in the overall Indian biscuit market. The sector is expected to surpass the revenue figure of INR 40000 Crores by 2023. Organized market comprises of all the major players of biscuits which serves both in rural and urban area. The distribution network of players like Parle and Britannia are widely spread in the rural areas. 

The biscuits market witnessed both positive as well as negative impacts due to the COVID-19 pandemic. The negative impact on the market was due to disruption of supply chains leading to companies shutting down their factories or working with limited staff in yielding low production. Moreover, consumer stacking long shelf-life items, including biscuits resulted in lesser product availability in the market. Nonetheless, consumers opting for convenient healthy snacking options drove the demand for nutritious oat-based, and nut-based biscuits, among others. The market is driven by the rising demand for convenience snacking paired with healthy ingredients among consumers. Also, since Food-on-the-go is the most recent ongoing trend and is one of the fundamental considerations for consumers while purchasing food products, thus it has become a prominent factor for driving the market.

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