Project report for Swimwear

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In India, there is a very wide range of styles of modern swimsuits available, which vary as to body coverage and materials. The choice of style may depend on community standards of modesty, as well as current fashions, and personal preferences. The choice will also consider the occasion, for example whether it is to be worn for a passive occasion such as sunbathing or for an activity such as surfing or swimsuit competition. Swimwear universally cover. For males, swimwear today usually exposes the chest, while swimsuits for females usually cover at least the nipples, except in the case of a topless swimsuit. A swimsuit can be worn as an undergarment in sports that require a wetsuit such as water skiing, scuba diving, surfing, and wakeboarding. Swimsuits may also be worn to display the wearer's physical attributes, as in the case of beauty pageants or bodybuilding contests, and glamour photography and magazines like the annual Sports Illustrated Swimsuit Issue featuring models and sports personalities in swimsuits. A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, diving and surfing, or sun-orientated activities, such as sun bathing. Different types may be worn by men, women, and children. A swimsuit can be described by various names, some of which are used only in particular locations, including swimwear, bathing suit, swimming costume, bathing costume, swimming suit, swimmers, swimming togs, bathers or swimming trunks for men, besides others.

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Market potential & Strategy

The global swimwear market was valued at INR 130,72,866 Crores in 2019, and is projected to reach INR 200,94,042 Crores by 2026, registering a CAGR of 6.2% from 2020 to 2025. In 2017, the swimwear market for woman accounted for more than two-thirds share of the global market in terms of value. The swimwear industry in India is growing at a great pace with increasing health consciousness and more and more people indulging not only in swimming but also in other water related activities. The segment itself is expected to grow further creating a huge demand for various styles and colors across all age groups. Most of the retailers agree that the highest growing segment is of women and kids. The swimwear market size is currently estimated at about Rs 1500-2000 crore.

Rapid changes in fashion trends and increase in disposable income of consumers, resulting in purchase of different kinds of swimwear products based on their comfort, activities, and fashion appeal are projected to augment the industry demand. Luxury swimwear that offers value-added features such as convenient cuts and trendy prints and enhance the slimming effect is gaining popularity among women of different regions. Growth of beauty and spa industries and increased demand for special swimwear by women are also driving the swimwear and beachwear market to some extent. Added to this is the growing traffic of beach tourism which scenic sites in India like Goa, Kerala, Maharastra, Orissa, Tamil Nadu provide. In fact, next to Brazil or Argentina, India is blessed with a long coastline and the young millennials are discovering the joy of sun, sand and the surf like never before. A lot of Indians are headed to Bali, Seychelles, Maldives, Fiji and Australia for their holidays carrying their swimming gears.

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