Project report for Amla Cultivation

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Amla is commonly known as an Indian gooseberry or Nelli. It is known for its high medicinal properties.  Its fruits are used for preparing various drugs. Drugs prepared from amla used for treatment of anaemia, sores, diarrhoea, toothache, and fever. Fruits are the rich source of Vitamin-C. The green fruits of amla are also used in making pickles. Many products such as shampoo, hair oil, dye, tooth powder and face creams are made from amla. It is a branching tree with average height of 8-18 m with globous branches. Flowers are greenish-yellow in colour and are of two type’s i.e. male flower and female flower. Fruits are pale-yellow in colour and are 1.3-1.6 cm in diameter. Uttar Pradesh and Himachal Pradesh are major amla growing states in India. Amla consumed as such in large quantities. The major quantity of Amla is used making chayavanprash, ayurvedic medicines, cosmetic products and other value added products like preserve, juice, ready-to-serve drink, sherbet, jam, fruit bar, dehydrated amla whole or powder, mouth freshners, etc. Chayavanprash is generally considered as health tonic in all respects whereas ayurvedic products like TRIFALA is used for constipation and cosmetic products like hair oils or creams are useful for keeping hair and skin healthy respectively. The food products as enlisted are considered healthy and source of vitamin C.

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Market potential & Strategy

The global amla extract market size was worth INR 2,635.56 Crores, in 2020. The market is estimated to grow at a CAGR of 4.9% over the forecast years, 2021 to 2026. Increasing health awareness and increasing demand for products that are rich in antioxidants are driving the market growth. Amla extracts help in weight loss, digestive system, and body composition improvement. Further, it reduces the multiple risks such as blood pressure, heart attack, inflammation, and cell damage. Growing awareness regarding the aforementioned benefits of amla extracts is driving the market. India exports a significant amount of amla and amla extracts to countries like the U.S., Japan, Nepal, Bangladesh, Malaysia, Germany and the Netherlands. Various herbal medicine manufacturing companies are using amla extracts to provide novel dietary supplements in herbal tea and powders forms. Effective production, processing and marketing of amla extracts is expected to boost the market size during the next decade. Amla extract (ingredients) are useful in various food and beverage applications such as nutritional bars, cereals, jams, powder drink mixes, yogurts and dietary supplements. The potential for amla extract as a food ingredient is increasing substantially, owing to the growing nutraceuticals and functional food market. Thus, the growing use of this product in different industries is likely to fuel market growth. Further, it has been observed in the recent past that the use of Amla is getting popular in the pharmaceutical industry, which, in turn, offers a lucrative opportunity for key players to strengthen their dominance.

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