Project report for Fruit Bar Candy

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The vast production base offers India tremendous opportunities for export. The fruit snack is a sweet confectionery snack food marketed to parents as a snack for children. Fruit snacks are very similar to gummy candies. The main content is sugar, especially refined sugar derived from concentrated white grape juice and apple juice. Some fruit snacks have more sugar than gummy candies, and they usually have less protein. The main differences between gummi candies and fruit snacks are the marketing and advertising approaches, and the use of refined sugar extracted from tapioca or fruit juice in addition to, or sometimes instead of, refined sugar extracted from sugar beets, corn, or sugarcane. Fruit snacks gained popularity from their convenience, candy-like taste, and marketing that positioned the product as being healthier than candy. Most are stored in disposable plastic packaging that does not need to be refrigerated; therefore, they can be taken virtually anywhere. However, they do have an expiration date. Fruit snacks vary in the amount of fruit content. Fruit toffee and fruit bar are delicious and nutritious products. The manufacturing process is simple. And the commercial manufacturing is a highly profitable business. Fruits are highly perishable items. Additionally, fruits are only available on the seasonal basis. Therefore, different types of value-added processed fruit products are commercially very successful.  It can be predicted that few entrepreneurs may enter in this venture along with other food base product.

Market potential & Strategy

The global frozen fruit bar market size was estimated at INR 8200.59 Crores in 2019 and anticipated to expand at a CAGR of 7.5% from 2020 to 2025. Growing impulse buying and demand for innovative flavors, especially in developing countries, is anticipated to drive the growth. Frozen fruit bars are prepared by mixing and partially dehydrating fresh fruit juice or pulp along with sweeteners, water, acid, flavors, fruit juice concentrates, and other ingredients, which is followed by restructuring and freezing. Frozen fruit bars are flavorful and nutritious. They are high in fiber & carbohydrates, contain minerals & vitamins and are have a low fat content. Many fresh fruits are seasonal and are perishable in nature. Therefore, preparing frozen fruit bars from fresh fruits is an innovative method to preserve fruits. Thus, frozen fruit bars are the value added substitute of fruits for getting nutrients. All these above mentioned benefits provided by the frozen fruit bars have driven the growth of the frozen fruit bar market.

The change in the income growth, increase in population, lifestyle and concern towards health and nutrition worldwide have resulted in a large demand for processed fruit and vegetable products all over the globe. India is among the topmost vegetable and fruit producer in the world and accounts for about 15% of the world's production of vegetables. A large number of units are in the cottage or home scale and small scale sector, having small capacities up to 250 ton per annum though big Indian and multinational companies have capacities in the range of 30 ton per hour or so. It has the distinction of producing almost all-tropical and exotic fruits and vegetables because of varied climatic conditions. India’s food processing sector covers fruit and vegetables. Value addition to food products has assumed vital importance in our country due to diversity in socio-economic conditions, industrial growth, urbanization and globalization. Value is added by changing their form, colour and other such methods to increase the shelf life of perishables.

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