An ice cream cone, poke or cornet is a brittle, cone-shaped pastry, usually made of a wafer similar in texture to a waffle, made so ice cream can be carried and eaten without a bowl or spoon. Types of ice cream cones include wafer cones, waffle cones, and sugar cones. Many styles of cones are made, including pretzel cones and chocolate-coated cones (coated on the inside). There are two techniques for making cones: One is by baking them flat then quickly rolling them into shape (before they harden), the other is by baking them inside a cone-shaped mold. Ice cream cone is a highly Consumable item. People consume ice cream all around year during any time all season. The cones are the best options to serve ice cream easily. Cones are easily store and handled there is no need for disposal it. The demand of ice-creams is continuously increasing along with the demand for cones are also increasing. The ice cream cone manufacturing and production business is easy to start with low investment and ice cream cones have always in Demand in Local Market and Domestic Market. Ice cream cones production process involves simple machinery and process. It needs a small infrastructure setup. There are local and national brands available in this industry, but local ice cream cone manufacturers dominate its regional market due to its availability. Ice cream cone Manufacturing and Production is a profitable business any entrepreneurs can start their venture in this Market.
The global ice cream market stood at a value of INR 4,624 billion in 2020. The market is further anticipated to grow in the forecast period of 2021-2026 at a CAGR of 7.5% to reach INR 7,135 billion by 2026. Based on the flavour, the vanilla flavour is expected to account for the major market share in 2020. On the basis of category, the impulse segment dominated the market. Based on the distribution channel, the supermarkets and hypermarkets represent the dominant market segment and is anticipated to retain its dominance over the forecast period. Regionally, the Asia Pacific holds the leading position in the market. With changing lifestyles and food habits Ice cream Consumption has been increasing continuously year by year and its trend continue in future. Ice creams are available in wide range of varieties and flavors. Ice creams served in different ways such as cups, cones, bricks, candies, slices etc. Majority of the people prefer consuming ice-cream in cones and cup. While serving in cups requires a spoon to eat but cones does not required spoon it is neat and clean, easy to store, and not having disposal problem and Residual waste thus, the most convenient way of serving customers by cones. Now day ice cream commonly served at marriage parties even in winter. Ice creams are now available branded as well as non-branded variety locally manufactured in small city. There is an urban and rural areas market for local Manufactured variety ice cream. The non-branded local Manufactured variety ice cream is cheaper and hence is preferred most people families. The good marketing strategy should be focused on such area and the approach for a tie-up the big brands.
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