Project report for Clove Cultivation

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Introduction

The Clove is the aromatic, dry, fully grown, but unopened flower buds of the clove tree. The islands of Zanzibar, Pemba and Indonesia are the major producers of clove in the world. In India, clove is mostly grown in the hilly tracts of Tamil Nadu, Kerala, and Karnataka. Clove is in popular demand in India for spicing food items. But the production in India is much short of domestic requirements most of which is met through import from Zanzibar. The demand for cloves produced in India has been increasing in the domestic market. Tamil Nadu has topped in the list of production as Kanyakumari alone manufactures 700 tonnes of cloves annually. As the cloves have a high cost of production, demands are rising to grant subsidies or concessions offered to other crops for clove farming too. Cloves were usually sold in unbranded packages or in bulk. However, this trend is shifting as consumers demand branded and packaged products that validate the authenticity of the spice, where labels communicate important information about the ingredients used. Therefore, the growing demand across the world, aided by the rising consumption, may lead to the steady growth of the market over the forecast period. Cloves are one of the highly prized spices, widely recognized all over the world for their medicinal and culinary qualities. The increased disposable income of consumers in developed countries, coupled with the enhanced consumption of natural products, may drive the market for cloves during the forecast period.

Market potential & Strategy

The demand for cloves produced in India has been increasing in the domestic market. However, the customers have to rely on imported cloves due to the rise in demand for herbal and natural products and medicines boosted the growth of the cloves market due to the medicinal benefits of cloves, especially in developing economies. The Clove market is poised to register optimistic growth rates throughout 2021 and 2022 as positive momentum builds in the world economy, though some differences remain among geographies. The pace of change will accelerate in the Clove industry and companies quickly re-aligning their strategies will emerge stronger from the unprecedented changes. However, the COVID-19 pandemic remains a major threat for most Clove market outlook in addition to concerns of inflation, supply-chain disruptions, and weak consumer demand. Key driver of the clove market is high usage of clove in personal care, cosmetics, and health care product. In addition, rising demand for cloves in the food industry, changing lifestyle, increasing concern towards health, demand of herbal based and natural product are the factors anticipated to propel growth of the global clove market.

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