Project report for Coconut water in PET bottles

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In India, Liquid coconut water accounted for the largest revenue share, Most manufacturers in the industry offer the product in the liquid form as they are ready for consumption and can be consumed on the go. The Harmless Harvest launched coconut water under the brand name Protein & Coconut, which is available in three flavors, such as toasted coconut, chocolate, and vanilla spice. Along with coconut, it contains a protein blend derived from pea, pumpkin, and sunflower. The creamy beverage is considered to be an ideal snacking item as it is energy-rich and filling. The powder coconut water segment is expected to register the fastest CAGR of 16.5% from 2020 to 2027. The product is created by evaporating and freeze-drying the coconut water. Along with acting as a perfect alternative to fresh coconut water, it offers convenience to people staying beyond the tropical areas. It can be rehydrated by simply adding plain water or other flavored liquid in the powder and is mostly used while preparing specific recipes.

Coconut water, less commonly known as coconut juice, is the clear liquid inside coconuts (fruits of the coconut palm). In early development, it serves as a suspension for the endosperm of the coconut during the nuclear phase of development. As growth continues, the endosperm matures into its cellular phase and deposits into the rind of the coconut pulp. The liquid inside young coconuts is often preferred to the liquid of a ripened coconut. Coconut water from young green coconuts is also known specifically as coconut juice. Coconut water is considered to be an excellent source of various nutritional ingredients, including fiber, minerals, vitamins, magnesium, calcium, sodium, and potassium. The aforementioned healthy ingredients make it the best rehydration drink, thereby increasing its adoption among gym-goers and athletes. Such health benefits are anticipated to boost the demand for coconut water across the globe.

Market potential & Strategy

The global coconut water market size was valued at INR 31100.66 Crores in 2019 and is expected to expand at a compound annual growth rate (CAGR) of 16.1% from 2020 to 2027. Over the past few years, people worldwide are increasingly adopting several healthy and nutritional drinks to maintain a healthy lifestyle. The excessive consumption of sugary and carbonated beverages causes several health issues, such as obesity, cardiovascular diseases, and diabetes, in almost all age groups ranging from kids to the working-class population. Therefore, coconut water acts as an alternative to carbonated beverages as it is considered to be beneficial for all the above conditions, especially for weight management.

Coconut Water is a nutritious and healthy water obtained from the coconut tree. The drink is highly rich in minerals, vitamins, amino acids and electrolytes needed for the body. The increasing health concerns of dehydration and digestive muddle has increased the demand for fresh coconut water. The Coconut water is available in different flavors like mango, pineapple, lime, matcha tea and other flavors. The pineapple flavored drink is abundant in potassium, fat and is cholesterol free due to which it is attracting health conscious consumers globally thereby helping the market to grow. The growing awareness among consumers to consume healthy drinks has increased the demand for coconut water globally. The coconut water is rich in antioxidants and minerals which are required for the human body. Increased investments and pro-government policies in coconut farming is boosting the market. Food changing habits coupled with rapid urbanization is an another factor strengthening the market for packaged coconut water. 

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