Project report for Face Serum

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Introduction

Face Serum market in India is growing day by day. In response to increase in demand for effective solutions, the cosmetics face serums market has taken considerable steps to address particular skincare issues such as acne, skin lightening, ageing, and wrinkle. Cosmetics face serum has grown popular among worldwide population, particularly among middle-aged people who wish to maintain their youthful appearance who opt for the usage of cosmetics face serum. Face serum is usually suitable for sensitive and oily skin types. Anti-ageing serum, skin whitening serum, anti-acne serum, and skin-shining serum are the most important products in the cosmetics face serum market.

Serum is a skincare product you can apply to your skin after cleansing but before moisturizing with the intent of delivering powerful ingredients directly into the skin. Serum is particularly suited to this task because it is made up of smaller molecules that can penetrate deeply into the skin and deliver a very high concentration of active ingredients. This makes them a great tool for targeting specific skincare concerns, like wrinkles. Goodbye, signs of aging. Cosmetics face serum is a skincare treatment based on oil and water that helps to treat the skin.  The face serum's moisturizing properties are significantly higher than most cosmetics used for humidifying the face. The high moisturizing property of the face serum is attracting customers to opt for it instead of using any other cosmetic product.

Market potential & Strategy

The global facial serum market to grow at a CAGR of 3.88% during the period 2020 -2025. Serums get rapidly absorbed and have the ability to penetrate into deeper layers, together with its active ingredients, to moisturize and deliver added nutrients. Serums contain high concentrations of active ingredients, so are usually made to contain just a few active ingredients. Due to high concentrations of active ingredients, serums produce the desired results faster than other creams or similar products. Changes in lifestyle, rapid urbanization, and daily skincare habits have increased the demand for face serum over the past few years. Personal skincare habit has majorly influenced the increased usage of face serum, forcing the companies to level up their production. The growing population and the urge among consumers to feel fresh all day has further fueled the demand for cosmetics face serum. The population in the urban area is adapting to the usage of face serum as they are well aware of the skincare benefits they can achieve from using face serum. Customers nowadays have grown more aware of the use of cosmetics in their everyday lives to increase their overall individuality and their quotient of style.  Skin lightening serums, acne preventative serums, anti-ageing face serum and others are available for the young and medium-aged population who face skincare issues. Increased demand for middle-aged women's skincare face serum is one of the main drivers of sales for the cosmetics face serum.

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