Project report for Vegetable shop

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Introduction

India has replaced China as the most favorable market for retail expansion, supported by a fast-growing economy, increasing consumption rates, rising urbanizing population, and a burgeoning middle class. With more than 100 million cultivators in India, the market size of fruits and vegetable trading is almost 200 billion dollars. This is more than half of the $383 billion food and grocery industry in India. While in the B2C segment, we have Big Basket, Zopnow, Grofers, and Peppertap leading the online grocery market, the B2B marketplace is not explored a lot. Indian fruit market amounted to $200 billion in wholesale prices, This figure reflects the total revenue of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price). 

Over the period under review, the Indian fruit market demonstrated an upward trend with only mild fluctuations. The recovery in consumer spending is visible across almost all the industry sectors, especially in food and grocery. The Revival and growth of the Indian retail industry in the past few months are due to the early festive season. But at the same time, spending will not be as high as the previous years. Consumer mentality and sentiment have changed as affected by the global situation. Now consumers are adopting a mindset of "Shift to thrift approach. Consumers are focusing more on value from the offerings, whereby they want to save money everywhere and hence are seeking lower-priced, acceptable quality options around food and grocery and other important purchases. Considering the recent economic and market changes, the retailers must revisit their value and marketing strategies to map the customer's new mindset and their spending habits.

Product / Services & process

We offer a vegetable shop which will have all variety of fresh vegetables and fruits

Market potential & Strategy

The recovery in consumer spending is visible across almost all the industry sectors, especially in food and grocery. The Revival and growth of the Indian retail industry in the past few months are due to the early festive season. But at the same time, spending will not be as high as the previous years. Consumer mentality and sentiment have changed as affected by the global situation. Now consumers are adopting a mindset of "Shift to thrift approach. Consumers are focusing more on value from the offerings, whereby they want to save money everywhere and hence are seeking lower-priced, acceptable quality options around food and grocery and other important purchases. Considering the recent economic and market changes, the retailers must revisit their value and marketing strategies to map the customer's new mindset and their
spending habits.

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