Project report for Oatmeal

Indian Oatmeal Industry is developing day by day due to increasing health concern and the growing demand of groats, steel-cut oats, coarse oat meal, irish oat meal, pinhead oats and white oats is also contributing to its market growth.  The incidence of oats being eaten in the evenings or as a light dinner/snack would be relatively higher in south India, especially in Kerala and Tamil Nadu. "The residents are traditionally used to eating kanji (gruel), which is consumed as a light meal at other times of the day. Increase in preference for healthy meals and changing food habits. Furthermore, demand for convenience food and high nutrition content of oatmeal also boosts the market. 

Oatmeal refers to a preparation of oats that have been de-husked, steamed and flattened, or else a coarse flour made of hulled oat grains (groats) that have either been milled (ground) or steel-cut. Oatmeal is the preferred choice in breakfast cereal for many people across the world. It is consumed for its high nutrient content, which includes high protein, starchy carbohydrates, dietary fiber, vitamin, and mineral. Generally, the oatmeal is enjoyed with fruits, barriers, nuts, and milk. Oatmeal, which is rich in anti-oxidants and contains over 26 bioactive substances helps the body in safeguarding against chronic diseases, such as heart disease, diabetes, and cancer. Oatmeal is an ideal food for hectic lifestyle since it is easy to cook and fulfils the daily nutritional requirement of the body. Moreover, oatmeal is used to soothe inflammatory skin conditions such as eczema, and are popular ingredients in facial masks.

Oatmeal Market size is estimated to be INR 185.840 Crores in 2019, growing at a CAGR of 4.9% during the forecast period 2020-2025. Rising awareness among consumers for a healthy breakfast, increasing demand for oats owing to its numerous health benefits and the hectic schedule of people along with the innovation in out-of-home breakfast products is a significant factor driving the oatmeal market during the forecast period 2020-2025.Futhermore, the presence of beta-glucan in oats help to prevent sharp arises in blood sugar and insulin level after eating a meal, and may benefit gut health as fiber is broken down and fermented by intestinal bacteria. Through a carbohydrate rich-food, minimally processed whole-grain can be incorporated into a diabetic diet. Moreover, increasing health concern and the growing demand of groats, steel-cut oats, coarse oat meal, Irish oat meal, pinhead oats and white oats is also contributing to its market growth.

Increase in preference for healthy meals and changing food habits. Furthermore, demand for convenience food and high nutrition content of oatmeal also boosts the market. Though, availability of substitute products such as quinoa, buckwheat, brown rice, and cornflakes are expected to hamper the growth of this market in the near future. Development of different flavored oatmeal and the use of oatmeal in the cosmetics industry offer great growth opportunities for the oatmeal market. The oatmeal market witnessed a rapid growth as increased penetration of breakfast cereal products in the Asia-Pacific region, expanding product range by established manufacturers and increasing population are major factors driving oatmeal market.