Project report for throat lozenges

Why to Start Throat Lozenges Business?

• People Always Get Sore Throats: Many people get sore throats from cold, cough, or dust. Lozenges help give quick relief, so people buy them often.
• High Daily Demand: India has over 100 crore people, and throat problems are very common. Even a small share of this big market means good sales.
• Works in All Seasons: People use lozenges in winter, rainy season, or summer (due to AC or dust). So, demand stays throughout the year.
• Low Cost, Good Margin: One lozenge costs ₹0.30–₹0.50 to make and sells at ₹1–₹2. You can earn 40% to 60% profit depending on your brand and packaging.
• Easy to Make in Bulk: With a small machine setup, you can make thousands of lozenges every day. This keeps your supply ready for both retail and wholesale.
• Can Be Sold Anywhere: Lozenges are sold at medical shops, grocery stores, tea shops, online, and even petrol pumps. This makes your product easy to reach people.
• Low Startup Cost: You can begin a small unit with ₹3 to ₹6 lakhs including machines and licenses. It’s great for first-time business owners.
• Government Support: You can get help from MSME schemes and food safety licenses (FSSAI). Also eligible for loans under PMEGP and Mudra Yojana.

Who can Start a Throat Lozenges Business?

• Medicine Sellers and Pharma Traders: People who already sell medicines or health items can easily start making and selling lozenges too. They understand the market and have good contacts.
• Small Business Owners: Anyone who wants to start a small business with low cost can try this. The machines and setup are not too expensive.
• People Who Make Herbal Products: If someone already makes herbal powders or health mixes, they can also make lozenges using ginger, tulsi, honey, and other natural things.
• FMCG Distributors and Dealers: Those who sell fast-moving goods like snacks or health items can add lozenges to their product list. They already know how to reach many shops.
• New Startups in the Health Field: Young people or startups who want to begin something in the health or wellness sector can choose this. It is a growing market.
• People with Pharmacy Background: Anyone who has studied or worked in pharmacy will find it easier to understand ingredients and make good-quality lozenges.
• Home-based Sellers: Some people even make simple herbal lozenges at home and sell them in local markets or online. It’s a good option for extra income.

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