Project report for Throat lozenges

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Cold and cough is a common disease all over the world. Thus, the demand for treatments and medications to cure it is always high in India. It helps stop cough by lubricating and soothing irritated throat tissues. In addition, it helps soothe a sore throat or strep throat. The key purpose of throat lozenges is to calm the throat irritating that occurs while breathing, swallowing, or drinking certain fluids. The growth of the throat lozenges market is expected to be driven by increase in the geriatric population. This population is always at a higher risk of developing infections due to low immunity fuel the market growth of Industry.

A throat lozenge is also known as a cough drop, troche, cachou, pastille or cough sweet is a small, typically medicated tablet intended to be dissolved slowly in the mouth to temporarily stop coughs, lubricate, and soothe irritated tissues of the throat, possibly from the common cold or influenza. Cough tablets have taken the name lozenge, based on their original shape, a diamond. Throat lozenges, commonly known as cough sweet, cough drop, cachou or troche, are small sized medicated tablets which are often considered as first-line treatment when people are suffering from common cold, flu or any other cause for a bad throat.


Market potential & Strategy

Global throat lozenges market was valued INR 4,98,9620 Crores in 2019 and is forecast to reach INR 6,60,3620 Crores by 2025. Growth in the throat lozenges market is directly proportional to the increase in the geriatric population. The elderly people have low immunity due to which they are at a higher risk of getting affected by infections as per the estimates by the World Health Organization, the global geriatric population is expected to increase from 900 million in 2015 to around 2 billion by 2050. The growth of the throat lozenges market is expected to be driven by increase in the geriatric population. This population is always at a higher risk of developing infections due to low immunity. The most common types of infections can induce a cough or sore throat. Throat lozenges help relieve these symptoms.

In addition, cold and cough is a common disease across the world, and throat lozenges are often considered as the first-line treatment of cough and cold. Hence, this serves as one of the key factors that drive the growth of the throat lozenges market. Increase in number of HIV patients leads to market growth, as HIV patients are always at a higher risk of throat infections. In addition, changes in dietary habits and a sedentary lifestyle fuel market growth, as they lead to a decreased immunity. However, throat lozenges only offer short-term relief and need to be used several times of the day. This is one of the factors that can impede the throat lozenges market growth.

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