Project report for Face Cream

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Introduction

Skincare is the most important part of every beauty regimen. We get to read so much on how to take care of the skin and the tips to be a skin care pro but most of them get ignored due to the lifestyles we follow. The face cream manufacturing sector in India may varies according to product type, demographics, age group, and sales channel. Depending on product type, the market is classified into cream, lotion, and others. By demographic, it is bifurcated into male and female. This is attributed to rise in beauty-conscious females in India who have been taking extra efforts  on enhancing their appearance maintain their well-being. Thus, increase in expenditure on cosmetics augments the growth of the overall market. 

The face creams manufacturing market consists of the sales of face creams. Face creams are cosmetic creams or lotion, consisting of any of various substances in the form of a thick liquid, applied to the face to improve the complexion and for softening and moisturizing the skin. A cream is a preparation usually for application to the skin. Creams for application to mucous membranes such as those of the rectum or vagina are also used. Creams may be considered pharmaceutical products as even cosmetic creams are based on techniques developed by pharmacy and unmediated creams are highly used in a variety of skin conditions. The use of the fingertip unit concept may be helpful in guiding how much topical cream is required to cover different areas. Creams are semi-solid emulsions of oil and water. They are divided into two types: oil-in-water creams which are composed of small droplets of oil dispersed in a continuous water phase, and water-in-oil creams which are composed of small droplets of water dispersed in a continuous oily phase. Oil-in-water creams are more comfortable and cosmetically acceptable as they are less greasy and more easily washed off using water. Water-in-oil creams are more difficult to handle but many drugs which are incorporated into creams are hydrophobic and will be released more readily from a water-in-oil cream than an oil-in-water cream. Water-in-oil creams are also more moisturizing as they provide an oily barrier which reduces water loss from the stratum corneum, the outermost layer of the skin.

Market potential & Strategy

The global face creams market is expected to grow from INR 1,567.760 Crores in 2020 to INR 949.860 Crores in 2021 at a compound annual growth rate (CAGR) of 16.8%.The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach INR 1,315.020 Crores in 2025 at a CAGR of 8%. The rising demand for natural and organic face creams is expected to drive face cream market growth during the forecast period. With the growing awareness of the risks associated with the prolonged use of face creams made from synthetic materials, the demand for natural and organic face creams has increased. Face cream manufacturers are focusing on developing products using natural ingredients such as aloe Vera, clay, hyaluronic acid, antioxidants, coconut, avocado, jojoba, argon oil, carrot seed extracts, sunflower, and olive oil. The demand for multi-benefit combinations has been increasing rapidly. Products such as foundations with anti-aging serums, nail polish with UV protection and anti-aging claims are introduced into the market. Multi-benefit solutions are expected to continue to penetrate further into different categories such as hair care with anti-aging or fragrance to lipsticks with lip care.

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