Project report for Air Freshener

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Introduction

The air fresheners adsorb the bad odor, thereby masking the bad smell in the air. Air fresheners are being used throughout society and this industry has high market pofitability in India. Typically, indoor environments with air fresheners may include buildings and facilities such as offices, schools, hospitals, theaters, stores, hotels, health clubs, restaurants, restrooms, and more. Apart from these indoor environments, they are also being used in transportation such as airplanes, cars, taxis, buses, trains, terminals, boats, and many more. Changing lifestyle patterns among Indians and a growing emphasis on having clean environments are enhancing the demand for air care products in the Indian market.

Air fresheners are consumer products that typically emit fragrance and are used in homes or commercial interiors such as restrooms, foyers, hallways, vestibules and other smaller indoor areas, as well as larger areas such as hotel lobbies, auto dealerships, medical facilities, public arenas and other large interior spaces. Car fresheners are used in automobiles. As a source of odors, specific deodorizing blocks are made for toilets and urinals. There are many different methods and brands of air fresheners. Some of the different types of air fresheners include electric fan air fresheners, gravity drip hygiene odor control cleaning systems, passive non-mechanical evaporating aroma diffusers, metered aerosol time-operated mist dispensers, sprays, candles, oils, gels, beads, and plug-ins. Some air fresheners contain chemicals that provoke allergy and asthma symptoms or are toxic. Air freshening is not only limited to modern day sprays, air freshening also can involve the use of organic and everyday house hold items. Although air fresheners are primarily used for odor elimination, some people use air fresheners for the pleasant odors they emit.

Market potential & Strategy

The air care market in India is expected to reach a value of INR 18.480 Crores by 2023, expanding at a compound annual growth rate (CAGR) of ~20.7% from 2018. The gel air freshener segment is expected to witness the substantial growth with CAGR of 4.2% throughout the forecast period. This was attributed to increase in adoption of this product for use in cars. Increase in demand for cars drives the growth of gel air fresheners worldwide. Consumers, lately, are willing to experiment with different variants of air care products, including spray/aerosol air fresheners, to keep homes odor-free. Urban consumers are switching from traditional products such as incense sticks to more sophisticated and modern offerings such as aerosols. The demand for premium and value-added air freshener products with better fragrance is growing rapidly among upper-middle-class consumers. Rise in demand for air care and increase in concerns over indoor air quality have led to a high demand for air fresheners worldwide. Furthermore, rise in disposable income and change in lifestyle & spending habits further boost the market growth. Moreover, rapid growth in car sales along with a surge in number of pets’ ownerships and increase in consumers’ willingness to use premium air fresheners drives the growth of the global air freshener market. However, high cost of production hampers the widespread adoption and act as the major restraint for the global air freshener market. On the contrary, increase in demand for high-end lifestyles and luxury in everyday lives provide lucrative opportunity for the use of air fresheners in an extensive manner.

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