There are many varieties of fruit preserves in India, distinguished by method of preparation, type of fruit used, and place in a meal. Sweet fruit preserves such as jams, jellies and marmalades are often eaten at breakfast on bread or as an ingredient of a pastry or dessert, whereas more savory and acidic preserves made from "vegetable fruits" such as tomato, squash or zucchini, are eaten alongside savory foods such as cheese, cold meats, and curries. The making of jellies and other preserves is an old and popular process, providing a means of keeping fruits far beyond their normal storage life and sometimes making use of blemished or off-grade fruits that may not be ideal for fresh consumption. In jelly making, the goal is to produce a clear, brilliant gel from the juice of a chosen fruit. Jams are made from the entire fruit, including the pulp, while preserves are essentially jellies that contain whole or large pieces. Marmalade, usually made from citrus fruit, is a jelly like concentrate of prepared juice and sliced peel.
Fruit preserves are preparations of fruits whose main preserving agent is sugar and sometimes acid, often stored in glass jars and used as a condiment or spread. The essential ingredients for a successful preserve are sugar, acid, and pectin. These three ingredients lower the pH of the preserve and bind available water, thus creating an environment in which the growth of microorganisms is retarded. In some cases the fruit can provide all the pectin and acid that are needed. If the acid content of the fruit is low, external sources such as lemon juice can be added. Similarly, if the planned mix of fruit is low in pectin, a commercial source may be used.
The Global Jams and Preserves Market size was worth INR 62800.23 Crores in 2021, and it is predicted to reach INR 73200.93 Crores by 2026. The market will witness potential growth owing to its use in food and beverage industry. Strong demand for ready to serve beverages and change in preference from alcoholic and carbonated beverages to healthy drinks will increase their consumption. Growth in demand for natural sweeteners without artificial colors has surged its demand. It contains natural ingredients that are rich in vitamins and healthy choice as compared to aerated drinks and anticipated to boost squash market. Its availability in social gatherings, hotels, airports and railway has enhanced consumer exposure. Their cost is lower than aerated ones that reduces switching price for customers. New variants namely sugar free drinks for diabetic patients have enhanced the penetration. Additionally, their demand among children takes increased as refreshing juice that may propel product consumption.
The COVID-19 pandemic has disturbed the way the supply chain had operated with jam, jelly, marmalades, and preserves market in an odd way. However, on the positive side, as the households increased the consumption of home-prepared food, the application of jam, jelly, and preserves around the world increased its sales during the previous year. Jams, jellies, and preserves are experiencing increasing demand all over the world, these products are consumed on a daily basis by consumers of all age groups.
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