Project report for Ceramic Art

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In India, A ceramics designer can work independently as a freelancer or can be recruited by manufacturers of ceramic products. Besides formulating hands-on ceramics design, a ceramics designer also tends to research new materials and designs, promote and built a liaise creative portfolio with the client, museums, galleries, other craftsmen. In order to get revenue from their piece of art or the manufactured product, a ceramics designer can display their work at exhibitions, craft fairs and trade shows. Not all the ceramics designer are involved in the production process, some also concentrate their efforts on design. If a ceramic designer is working for a large company, he/she needs to comprehend the brief of the product and convert it into a commercially successful design. In case a ceramics design is self-employed, he/she can undertake design commissions for major companies.

Ceramic art is art made from ceramic materials, including clay. It may take forms including artistic pottery, including tablewear, tiles, figuring and other sculpture. As one of the plastic arts, ceramic art is one of the visual arts. While some ceramics are considered fine arts, as pottery or sculpture, most are considered to be decorative, industrial or applied art objects. Ceramics may also be considered artefacts in archaeology. Ceramic art can be made by one person or by a group of people. In a pottery or ceramic factory, a group of people design, manufacture and decorate the art ware. Products from a pottery are sometimes referred to as "art pottery". In a one-person pottery studio, ceramists or potters produce studio pottery. Elements of ceramic art, upon which different degrees of emphasis have been placed at different times, are the shape of the object, its decoration by painting, carving and other methods, and the glazing found on most ceramics.

Market potential & Strategy

The global ceramics market was valued at INR 1672,000 Crores in 2018 and is projected to grow at lucrative CAGR of 8.6% from 2019 to 2025. Increasing government spending on infrastructure and rising construction activities around the world are the key drivers for the market. Indian government plans to develop 100 smart cities by 2020 with the vision to develop social, economic, and public infrastructure. This is anticipated to push the demand for products such as tiles, sanitary ware, and bathroom fittings in India. Thereby, accelerating the demand for ceramics in the manufacturing of the aforementioned product segment.

India is known to other countries on the trade route more by its craft than religion and philosophy. Ceramic Pottery is nothing but a tangible and iconic Indian culture that often signifies ancient history. Its exquisite beauty and elegant features have made Ceramic pottery, a modern form of Indian decor and utility, not just history. Like all other handicrafts and other arts, the tradition of pottery making is quite old in India. Roots of Ceramic pottery can be traced back to the Indus valley civilization, Vedic, and also Mughal period. Pottery is pretty famous in most of the Asian countries and is spreading gradually all over the world. History says that India is the essential source and very much responsible for pottery art. Potteries were always in demand since time immemorial for storage and another purpose. There was a time when pottery was the primary source of income for the traditional Indian business class. Hence, the rise of pottery business in India is very evident. Handmade ceramics like a bowl, utensil, vessel, in different colors like was abundantly in demand and always available in India. Gradually pottery became a profession for Indians because of its utility factor.

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