Project report for Ayurvedic Churna

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Introduction

Ayurveda is an alternative medicine system with historical roots in the Indian subcontinent. The word “Ayurveda” derived from the Sanskrit words ayur which means life and Veda which means science or knowledge. The word “Churna” is a Sanskrit word which means powder. It is a mixture of powdered herbs and or minerals used in Ayurveda medicine. Churna is a fine powder made by certain drugs or combination of drugs. Each ingredient is pulverized separately and mixed together. There are many varieties of Churnas and every Churn has its own demand in the Market. Churna is the common drugs of present era & these medicines may be used without doctor’s prescription. The Ayurveda drugs are derived from vegetable sources from the various parts of the plant like root, steam. Leaf, flower, fruit extract or plant as a whole. Ayurvedic system of medicine is as old as the Vedic age. Now a days in India,  people give preference to the Ayurvedic medicines as the allopathic medicines are costlier and have side effects. Ayurvedic medicines are based on plants, animals extract and minerals both in single ingredient drugs and compound formulations, however, Ayurveda does not rule out any substances from being used as a potential source of medicine. Medicinal plants have been a major source of cure of human diseases since time immemorial. Since ancient times India are a preacher for Ayurvedic medicines and its use for mankind. Earlier their use was only confined to the rural area, but due to increasing side effects of allopathic medicines use of such type medicines increasing both in rural and urban areas and demand for Ayurvedic medicines is increasing till date. The rural areas are still using Ayurvedic medicines for the treatment of their sickness and only in chronic disease cases use to take allopathic medicines.

Market potential & Strategy

Over the period of 2017 and 2020, the herbal medicine market in the country grew at a CAGR of 26.7%. The growth of herbal medicines reflects the shifting trend of consumers from allopathic to herbal medicines. The estimated current annual production of herbal drugs is around Rs. 700 crores. This value is low as compared to the production allopathic pharmaceuticals, which is around Rs. 1000 crores. The demand for herbal medicines is increasing and it is estimated that the production of herbal drug may be around Rs. 4500 crores in the year 2023.  The domestic herbal industry will grow rapidly in the coming years and by 2022, it is expected that the size of the domestic market will rise to Rs. 16,000 crore, reflecting a compound growth rate of over 20 percent.

Thus Ayurvedic medicines or drugs are becoming popular day by day and demand for its usage is increasing not only in the country but also worldwide the inherent quality of Ayurvedic treatment of having negligible side or after effects, has made great potential for its production. A large number of medicinal plants, herbs, shrubs etc. are available in our country in the hilly or forest regions. In order to boost the production of Ayurvedic/herbal drugs, Govt. of India has also set up a Board namely Indian system of Medicine and Homeoepathy to encourage production of Ayurvedic medicines specially in the regions where basic raw materials are available in plenty. Thus there is a great potential for Ayurvedic medicines not only in the country but for export purpose also.

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