India’s poultry industry contributes about 1% of the total GDP and is observed to be growing at a healthy rate of 8-10%. India with a population of 1.25 billion people is highly focussing on “Development” i.e. Good Food, Better Health & Living conditions for everyone. With the increase in incomes, people can now afford better nutrition, and hence, for the last two decades, the demand for eggs and chicken is growing.
The recent data for the year 2020 states that the egg production in India is 75 billion and the broiler production is 4.2 million tonnes per annum. The growth rate of the layer market is 6-7 percent per annum and the broiler market is 8-10 percent per annum. Approx. 75 percent of egg production is contributed by commercial poultry farms, remaining comes from household/backyard poultry. India is leading with 10 percent in the poultry growth followed by Brazil with 7 percent, the USA with 2.1 percent, and China with 2 percent.
Increasing Incomes Coupled by Changing Food Habits: Broiler meat in the past had been considered to be a delicacy. As a result of increasing levels of urbanization and higher levels of disposable incomes, poultry meat is increasingly seen as less of a luxury product and more as a daily staple. Further with changing food habits and increasing exposure to global cuisines, the Indian population is increasingly converting to a non-vegetarian diet. Poultry meat is preferred over other meat products as it is considered more hygienic and is available throughout the year across the country at relatively lesser prices than fish/mutton.
The Indian poultry market, consisting of broilers and eggs was worth INR 1,494 Billion in 2020. The market is further projected to reach INR 3,775 Billion by 2023, at a CAGR of 16.5% during 2018-2023. India today is one of the world's largest producers of eggs and broiler meat. The poultry industry in India has undergone a major shift in structure and operation during the last two decades transforming from a mere backyard activity into a major industry with the presence of a large number of integrated players. This transformation has involved a sizeable investment in breeding, hatching, rearing, and processing activities.
Large Unpenetrated Market: The annual per capita consumption of broiler meat and eggs remains one of the lowest in the world and is significantly lower than many emerging and developed markets. As a result of the low penetration levels and continuously increasing income levels, however, we expect the per capita consumption of both broiler meat and eggs to increase continuously during the next five years.
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