Project report for Scoring Powder

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Introduction

The product is a very common known in every houses of India from lowest to highest class. From the 1940 onwards, utensils cleaning powder utility industry has expanded rapidly all over the world. All over the world the utensils cleaning powder, it is an industry of massive proportions today. It has grown at a much faster rate during last decade in all developed countries of the world. The demand for such products in India is on the rise due to the growing awareness towards health and hygiene coupled with changing lifestyles of people as well as a considerable increase in per capita disposable income.

Scouring powder is a household cleaning product consisting of an abrasive powder mixed with a dry soap or detergent, soda, and possibly dry bleach. Scouring powder is used to clean encrusted deposits on hard surfaces such as ceramic tiles, pots and pans, baking trays, grill, porcelain sinks, bathtubs, toilet bowls and other bathroom fixtures. It is meant to be rubbed over the surface with a little water. The abrasive removes the dirt by mechanical action, and is eventually washed away, together with the powder, by rinsing with water. Scouring powders are similar to scouring soaps and scouring creams in general composition and mode of action, but differ somewhat in the form and in the primary intended applications. Scouring powders compete in their intended uses with scouring pads and steel wool.

Market potential & Strategy

The India detergents market was valued at INR 42,827.4 crore in 2019 and is projected to reach INR 73,660.4 crore by 2027; it is expected to grow at a CAGR of 7.0% from 2020 to 2027. The advent of e-commerce website, extensive marketing campaigns by national players and growing penetration of multinational players is further expected to support the growth of detergents market in India. The emerging economy like India expected to witness the fastest growth for scouring agents in the next few years. The chief reason for this is the growing demand for scouring agents in textile industry for pre-treatment of fabrics. The ever increasing population with high growth in demand for superior cleaning and better properties of the textiles will add the necessary demand for this market. As scouring agents are used in cleansing action of fabrics these are in wide demand in textile industry. The growth of textile sector would act as a major driver for scouring agents market. The current share of Asia Pacific is expected to increase with high potential demand from countries especially India and Bangladesh and several countries in Middle East showing high prospective growth in textile industry. The ongoing COVID-19 pandemic has altered the status of the detergents industry. The outbreak has distorted operational efficiency and disrupted the value chains due to the sudden shutdown of national and international boundaries, thereby, impacting the demand for detergents. Concerns regarding the spread of various diseases such as coronavirus have increased awareness among the consumers to keep their homes and surroundings clean and sanitized. This has substantially maintained the demand for detergents in Indian market.

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