Project report for Gents shirts and trousers

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A clothing manufacturing store business is truly profitable in India. With profit margins ranging from 25 to 60%, it is deemed to be one of the most profitable businesses in India. Manufacturing of Shirts and Trousers are under the category of readymade Garment industry. Readymade garment industry has occupied a unique place in the industrial scenario of our country by generating substantial export earnings and creating lot of employment. Its contribution to industrial production, employment and export earnings are very significant. This industry provides one of the basic necessities of life. The employment provided by it is a source of livelihood for millions of people. It also provides maximum employment with minimum capital investment.

A shirt is more specifically a garment with a collar, sleeves with cuffs, and a full vertical opening with buttons or snaps. A shirt can also be worn with a necktie under the shirt collar. Trousers, slacks, or pants are an item of clothing that might have originated in Central Asia, worn from the waist to the ankles, covering both legs separately (rather than with cloth extending across both legs as in robes, skirts, and dresses. Shorts are similar to trousers, but with legs that come down only to around the area of the knee, higher or lower depending on the style of the garment. To distinguish them from shorts, trousers may be called long trousers.


Market potential & Strategy

India’s domestic apparel market is expected to grow at a compound annual growth rate (CAGR) of 9 percent. This growth will be driven by an increase in both the per capita consumption of and the average spends on apparel. Currently, menswear is the biggest segment within the apparel market and is estimated to increase at a CAGR of 9 percent to reach INR 2,9410 Crores by 2023. The global Menswear market is expected to register a CAGR of 5.7% during the forecast period, 2020 to 2025. The adoption of luxury lifestyle among consumers has influenced the purchasing power to opt for luxury wears among millennial. People tend to spend on fashion wear, party wear, even nightwear.  Rapid growth and rising urbanization have spawned a modern class of consumers with more money to spend and a growing passion for current fashion. The demand for occasion-specific clothing is growing within the menswear segment. A boosted exposure to internet and e-commerce has improved the fashion consciousness and availability of high-end brands and rare products. Over the past few years, the companies have been targeting men’s wear as a result of growing purchasing power in emerging economy like India. The rising influence of media and marketing strategies adopted by e-commerce platforms such as celebrity endorsements, promotional discounts and festive sales are anticipated to fuel the growth of the market in the coming years.

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