Project report for Fruit Powder

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Introduction

Fruit powder is a natural source of high nutritional product, a convenient and economical substitute to fresh fruits, which is driving the growth of the market. Increasing health issues among the population and their inclination towards functional foods is further boosting the growth of the fruit powders market. Growing awareness among the population for the health benefits associated with fruit powders is propelling the growth of the market. Growing application of fruit powders in cosmetic industry is bringing surge to the fruit powder market growth. It gives same amount of vitamins, minerals, and other benefits with the convenience of usage without compromising the taste. Rise in health conscious among consumers toward the healthy diet increases the demand for fruit powders in the market.

Fruit powder is dried fruit that's been finely ground. Fruit powder can be used in place of artificial flavoring to flavor just about anything. However, fruit powder truly shines in desserts where the moisture balance is very important. Fruit powders are made by freeze drying and vacuum processing method. Fruit powders are available at organic markets and health food stores. Fruits contain more Water. Hence, it is concentrated to remove excess water, demineralized which is then spray-dried to get free flowing powder. Fruit powders can be used as an ingredient for cooking or as flavoring agent. Fruit powders have long shelf life at ambient temperature due to low water activity along with low logistic expenditure due to low weight and volume. Fruit powders are made from either spray drying or freeze-drying process. Fruit powders comprise sun-dried or freeze-dried that is ground into powder, devoid of supplementary additives that contains around similar calories as raw fruit. Fruit powders contains no artificial colors or preservatives in it coupled with low-fat and low sodium amount present in Fruit powders. Fruit powders are mostly used in supplements, beverages and vitamin enhanced formulas. Fruit powders are convenient to incorporate in pharmaceutical formulations such as tablets, capsules or soft gels.

Market potential & Strategy

Rising health-conscious consumers that are inclined towards healthier lifestyle have been shifting preferences from the artificial ingredients to completely natural products. This in turn creates growth avenues for fruit powders market. Key players and manufacturers in fruit powders market are planning to develop innovative fruit powders in order to cater to the rising needs of nutraceutical, pharmaceutical and food and beverage applications. Availability of the customized fruit powders is a significant trend that is likely to gain traction in fruit powders market in the forthcoming years. Strawberry and apple fruit powders are observing notable popularity in the cosmetic industry. Super fruit powder is anticipated as the vital factor driving growth of the global market over the forecast period. Fusion of the fruit powders is anticipated to be an emerging trend in fruit powders market. Growing consumption of the packaged food and beverage together with rising health awareness is anticipated to drive the fruit powders market. Furthermore, increasing utilization of fruit powders across manufacturing of the packaged food and beverage will further drive the growth of fruit powders market. Functional beverage and ready-to-drink sectors are proving significant opportunities for growth of fruit powders market. A rising number of health-conscious consumers, who are inclined toward a healthier lifestyle, have been shifting preferences from artificial ingredients to completely natural products. This creates growth avenues for the market studied. The availability of customized fruit powders is a significant trend that is likely to gain traction in the market studied in the coming years. Increasing demand for super fruit powders is anticipated to be a vital factor driving the growth of the market studied, over the forecast period.

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