Fruit wines are prepared from the juice of fruits and naturally fermented with yeast. In India, They are gaining popularity for their pleasant flavors and aromas. Grape wines are more popular than the fruit wines. But customers are shifting towards fruit wines as they have a wide variety of products along with having the ability to please people with different tastes. The customers with habits of trying new varieties of wines are motivating the producers to constantly produce new flavors of fruit wines. The health benefits of fruit wines, style and brand appeal, royal fragrance, ability to fit any cuisine, and refreshing taste attract customers to consume various types of fruit wines. Acid stability and adjustments in sugar quantities are difficult processes for fruit wine manufacturers to conduct. Moreover, processes such as pH tests, fermentation, and production of quality fruits need more attention from the producers. However, use of technologically advanced instruments will assist the manufacturers of fruit wines in creating quality wines.
The alcohol formation in fruit wines is caused due to natural fermentation of fruits. The primary difference grape wines and fruit wines is that for fruit wines chaptalization is processed with some specific enzymes that enhances the aroma quality of fruit wines. Whereas grape wine is produced at grape vineyards, which requires a specific atmosphere and cultivable land. However, due to advancements in technology, production of wines is becoming more flexible. The other difference is that grape wines such as red wine compliment western cuisines, whereas, fruit wines compliment spicy food cuisines.
India’s wine market is estimated to be valued at INR 11,1900 Crores, where imported wine accounts for 30 percent and the rest is catered for domestically. The wine market is expected to grow at a compound annual growth rate (CAGR) of 20 to 25 percent. India’s population above drinking age is over 485 million and appears to be experiencing a shift that is normalizing a drinking culture, especially in the metropolises. The social and cultural taboo around alcoholic beverages is slowly dissipating and some beverages, such as wine, is becoming a status symbol among the upwardly mobile classes. India is traditionally known to have a male dominated drinking population who favor the consumption of beer, rum, and scotch. Wine, on the other hand, is perceived to be more suited to feminine taste. However, among the upper and middle-class populace, that perception is fast changing. It has also become one of the most viable gifting options for birthdays, anniversaries, and other events. Wine producers are becoming more flexible and adopting the current changing world. The shift from grape wine towards fruit wines is prevalent and being driven by the changing consumer preferences perception towards drinks. Consumers who want to experiment with different varieties are propelling the global fruit wine market. Besides, some of the perception towards consuming fruit wines such as refreshing taste, fits well with any type of cuisine, a quite royal and style brand, healthy, etc. drives the global fruit wine market. Also, the inventory required in fruit wine production is less which further fuels the global fruit wine market.
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