Project report for Fruit Infused Water

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Introduction

Fruit Infused Water is also called detox water, fruit flavored water, or fruit infused water; infused water can generally be any combination of fruits, vegetables, and herbs immersed in cold water. Growing consumer preference toward low-calories and healthy beverages in worldwide locations is foreseen to open prominent expansion opportunities for the Indian fruit infused water market. Increasing Number of People Consuming Fruit Infused Water for Detoxing and Weight Loss. The Indian market for fruit infused water is experiencing increased demand for conventional as well as organic products. Rising Sale of Fruit Infused Water Mostly in Summer. The rising consumer demand for functional beverages in developed countries is anticipated to drive the Domestic market of fruit-infused water.

While infused water has the benefit of being full of flavor, it also has no calories, making it a very powerful tool in your efforts to lose weight and gain better health. Everyone has their favorite fruit infused water ingredients, but some are more popular than others. Fresh lemon, lime, strawberries, apple slices, and oranges and the most popular fruit ingredients, while cucumber slices, mint, basil, cinnamon, and ginger are the most popular vegetable ingredients. Also called Lemon Detox Water or Lemon Water, this detox drink recipe has the benefit of being really simple and tasty. Even though this lemon water detox recipe has only two ingredients, lemons and mint, the sweetness and sour from the lemons create a delicious flavor while also providing lots of Vitamin C and the mint adds a refreshing taste.

Market potential & Strategy

The rising consumer demand for functional beverages in developed countries is anticipated to drive the global market of fruit infused water. The increasing consumption of functional beverages such as fruit-infused water which contains pure water infused with some fruits is expected to propel the market growth. Fruit-infused water is a better and healthier option available among fruit-based beverages such as fruit Juices and smoothies as they exclude the extra calories that are present in various fruit juices and smoothies. Furthermore, consumers are opting for healthy drinks instead of sugary beverages to quench their thirst and to stay hydrated in sweltering temperatures, which is a positive aspect for the growth of this marker. Fruit-infused water is largely recognized as detox drink as the consumption of fruit-infused drinks helps in weight loss and cleansing the body. The rising trend of low-calorie food & beverage consumption is expected to fuel the market growth. Fruit infused water is gaining widespread recognition as a wholesome and delicious drink that helps in keeping the body hydrated. Increasing consumer's shift from sugary and carbonated beverages to healthy options is predicted to drive the market in the forthcoming years.

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