Project report for Cat Food

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Cats are the second-largest consumers of pet food in India. Cat foods are specialty foods prepared according to the nutritional requirements of domesticated animals that can be either made from plant or animal-based food materials. Pet foods are made with innovative shapes and attractive colors to entice the owners and are added with special flavorings to enhance the taste so that animals easily eat the food.The initial impasse of the Indian consumers' overspending on pets is slowly giving way to the feeling of pet humanization and sensitization, trends well demonstrated by the rapid rise in adoption rates. Therefore, increasing concern for pet health and nutrition is a significant driver behind the market's growth.

Cat food is food for consumption by cats. Cats have specific requirements for their dietary nutrients. Certain nutrients, including many vitamins and amino acids, are degraded by the temperatures, pressures and chemical treatments used during manufacture, and hence must be added after manufacture to avoid nutritional deficiency. Cats are one of the most popular companion pets around the world as they are small, independent by nature, and can keep themselves groomed. Traditionally, owners fed their cats with milk and home-made food, which included leftovers and scraps from family meals.


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Market potential & Strategy

The global cat food market reached a value of INR 2,3940 Crores in 2020. The global pet food market is driven by factors such as rising trend of nuclear families, rapid humanization of pets, and increased awareness about pet health. In addition, increase in ownership of pets in developing nations and rise in e-commerce sales offer opportunities for the market players. The increasing concerns about pet obesity and pet food recalls by companies hamper the growth of the global market. However, the demand for commercially prepared cat food has gradually increased worldwide as it offers vital nutrients for maintaining the weight and energy requirements of cats. It also aids in combating skin allergies and infections as well as improving the overall health and life expectancy of cats. On account of the increasing pet humanization and the growing trend of nuclear families, the adoption rate of cats is increasing, especially among the young population. These factors have impelled the demand for cat food across the globe. Moreover, the growing awareness among cat owners about nutritional diversification is positively influencing them to opt for customized treats and food products.  Going forward, increasing demand for premium and organic pet food, influence of digital media marketing and social media, rising demand due to increase in stockpiling of pet food, increasing feeding of stray animals and other abandoned pets, and increasing demand for pets will drive the growth. Factors that could hinder the growth of the pet food market in the future include reductions in free trade, and supply chain disruption.

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