Project report for Baby wet wipes

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The Indian Wet Wipes manufacturing industry is gaining popularity by owing to the rising awareness towards health and hygiene. Furthermore, the demand for wet wipes is also high under personal care like removing makeup and pollutants from the skin. Wet wipes have a growing demand in India and outside India. The spike in cases of COVID-19 is acting as major factor for the growth of wet wipes market.Manufacturers are also coming up with eco-friendly wet wipes which is further boosting the growth of this market. 

A wet wipe, also known as a wet towel or a moist towelette, disposable wipe, disinfecting wipe, or a baby wipe, is a small to medium-sized moistened piece of plastic or cloth that either comes folded and individually wrapped for convenience or, in the case of dispensers, as a large roll with individual wipes that can be torn off. Wet wipes are used for cleaning purposes like personal hygiene and household cleaning; each is a separate product depending on the chemicals added and medical or office cleaning wipes are not intended for skin hygiene. The wet tissues market is a growing business. Besides cleansing tissues like wet toilet paper, baby wipes or hard surface wipes other products such as sun protection lotion or deodorants are offered as wipes. The wet tissue liquids are mostly aqueous, the cellulose is a good nutrient, the non-woven is always moderately contaminated with microorganisms and the storage temperature is nearly optimal for microbial growth. Facial tissue and paper handkerchief refers to a class of soft, absorbent, disposable papers that are suitable for use on the face. They are disposable alternatives for cloth handkerchiefs. The terms are commonly used to refer to the type of paper tissue, usually sold in boxes, that is designed to facilitate the expulsion of nasal mucus from the nose (nose-blowing) although it may refer to other types of facial tissues including napkins and wipes.

Market potential & Strategy

The global baby wipes market size was valued at INR 346.630 Crores in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 5.2% from 2020 to 2027. Rising consumer expenditure on baby care products and growing per capita income of women workforce are the key factors fueling the market growth around the globe. The growing disposable incomes across the globe have resulted in an increased purchasing power of the consumers. As a result, parents are ready to spend on expensive products for their babies, which has created a lucrative market for the manufacturers. Further, with a rise in the number of working women, especially in the developing regions, the demand for baby care products has amplified which, in turn, is propelling the sales of baby wipes. Moreover, the prevalence of e-commerce, increasing awareness regarding health and hygiene among the consumers and improving standards of living are some of the other factors catalyzing the market growth. India tissue and wipes products market is one of the growing categories in hygiene industry of the country. Tissue paper market is segmented mainly into paper napkins, toilet papers, facial tissues and other tissue based products. Wipes market mainly comprises in two categories such as personal care wipes that includes baby wipes, facial wipes, cosmetic wipes, hand sanitizing wipes, feminine wipes, intimate wipes, etc. and household cleaning wipes that contains kitchen wipes, kitchen wipes, glass surface cleaning wipes, bathroom wipes, food service wipes, automotive care wipes.

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