Project report for Mayonnaise

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Introduction

Mayonaise is the most profitable salad dressing in food manufacturing sector in India. The unorganized market in this industry is lagging compared to organized industry; as institutional food players focus on quality mayonnaise and salad dressing rather than prices so that they only consume the branded mayonnaise and salad dressing variants. As a whole entrepreneur can venture in this field will be successful. Mayonaise have high market demand in world wide. Rising demand of egg-free spread among the vegans is projected further boost the growth of the mayonnaise market. Moreover, inclination of consumers towards plant-based products is adding fuel to the demand.

Mayonnaise, informally mayo, is a thick cold sauce or dressing commonly used in sandwiches, hamburgers, composed salads, and on French fries. It also forms the base for many other sauces, such as tartar sauce, fry sauce, remoulade, salsa golf and rouille. Mayonnaise is an emulsion of oil, egg yolk, and an acid, either vinegar or lemon juice; there are many variants using additional flavorings. The color varies from near-white to pale yellow, and its texture from a light cream to a thick gel. Commercial imitations are made for vegans and those who avoid chicken eggs or dietary cholesterol as well as people with egg allergies. Mayonnaise is one of the most popular types of sauces in the world. It is a semi-solid oil-in-water emulsion produced as a mixture of egg yolk, vinegar, oil and some other ingredients. The color of mayonnaise varies, but it is often white, cream color, or pale yellow. It may range in texture from a light cream to a thick gel. It is served with sausages, burger patties, chips and salads as food flavoring and to stimulate the appetite for a starter meal. The oil content in mayonnaise is more than 60% and this contributes to lubricity and the creamy texture of the product. The unorganized market in this industry is lagging compared to organized industry; as institutional food players focus on quality mayonnaise and salad dressing rather than prices so that they only consume the branded mayonnaise and salad dressing variants. As a whole entrepreneur can venture in this field will be successful.

Market potential & Strategy

The global mayonnaise market reached a value of about INR 824.550 Crores in 2020. The market is further expected to grow at a CAGR of nearly 4?tween 2021 and 2026 to reach a value of around INR 1049.420 Crores by 2026.  These factors have aided the growth of the global mayonnaise market. Other factors that are making a major contribution to the market growth include an increasing urbanization, awareness of world cuisines, and the expansion of online retail outlets to enable a smooth global product delivery. The introduction of a variety of mayonnaise under various brands is further leading to the mayonnaise market growth. With a significant change in the lifestyles and eating habits, consumers now prefer affordable, convenient and quick meals which require minimal cooking. Owing to this shift in eating habits, along with the versatility and taste of mayonnaise, it is used as a spread for bread, sandwiches and burgers, a dip for snacks and a base for rolls and tacos. It also enhances the taste of raw vegetables due to which it is used in salads as a dressing. However, a significant shift toward vegan diets and increase in health-consciousness among consumers has prompted manufacturers to produce egg-less, vegan, low-fat and organic mayonnaise variants. They have also introduced multiple flavors, including cheese, mint, tangy pickle, chipotle and tandoori, to cater to the diversified tastes and preferences of an extensive consumer base. Other factors contributing significantly to the market growth include growing westernization and acceptance of world cuisines and the proliferation of online retail stores aiding in smooth product distribution across the globe.

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