Flowers denote purity, strength, and selflessness. They inspire the entire human race to follow the path of righteousness. The sight of beautiful fresh flowers has a calming and positive effect on spectators, which is why they hold a special place in the history of humanity since time immemorial.The Indian Floriculture market was worth INR 188.7 Billion in 2019. Floriculture also known as flower farming refers to the cultivation of flowering and ornamental plants. Although flowers have been an integral part of the Indian society and were cultivated for various purposes ranging from aesthetic to social and religious purposes, the commercial floriculture industry has been of recent origin. A strong increase in the demand for cut and loose flowers has made floriculture as one of the important commercial trades in Indian agriculture.While exports remain a key motivator for cultivators, the domestic demand for flowers is also increasing exponentially, especially in the metros and larger cities. Modernization and growing western cultural influences have driven consumers to buy flowers on a number of occasions like valentine’s day, marriages, anniversaries, birthdays, friendship day, Mother’s Day, Father’s Day etc. Large scale consumption of flowers is also carried out throughout the country during religious festivals.The metros and the larger Indian cities currently represent major consumers of flowers in the country. As a result of increasing urbanization and influence of western cultures, “saying it with flowers” is becoming quite popular on a number of occasions such as Valentine’s Day, birthdays, festivals, anniversaries, marriages, farewell parties, religious ceremonies, etc. We expect the consumption of flowers to increase further as trends of urbanization and influence of western culture is expected to increase further in the coming years. Flowers are a symbol of strength, purity, and generosity. When you see beautiful and fresh flowers they have a peaceful and positive effect on the viewer.In all Indian weddings, you will find many types of flowers. Right from stage decorations to bridal makeup, you will find flowers.So the market for different type of flowers are varying in India , so the industry has huge potential in India as well as abroad.
In India, flowers have the utmost importance in every occasion. Flowers have traditional or spiritual significance in India. Indian culture is a blend of several subcultures. Indian culture seems like a bunch of beautifully mixed flower banquets. Indian culture has a close connection with flowers. Right from sunrise to sunset, flowers are the inevitable part for the Indians. In India, people start there day by offering flowers to their goddesses. Besides, flowers they are used on occasions such as weddings, parties and much more. They also used for medical practices. Flowers are an important part of living in Indian culture and traditions. So the market is growing continuously as the population increases.In all Indian weddings, you will find many types of flowers. In Ayurveda, various different flowers are used as healing properties. You can give fresh and beautiful flowers to the patient for feeling better. This shows the demand for the flowers is on the higher side in India. The main challenge here is the logistic advancement as the fresh flower has to reach the customer without even fading a single petal.
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