Project report for CABLE TELEVISION

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The cable Television is a service industry and it is rapidly growing in India because more people are taking this service. Only the cable T.V service can change mentality of people. People have quickly accepted  this new trend of life and shows on cable T.V. Cable service is powerful service of the world and blood of media. Since 2000s all cable operators have switched to or are in process of switching to digital cable television. There are 1030 lakh cable television households across India. The cable system can deliver torque output for most manual value operations and transmits drive upto 30 meters from the operator station. Cable operator management system is an automation software. The cable operator distribute T.V channels to their customers for that they charge some money monthly. The service providers have started offering internet-specific devices, along with bundled internet and TV broadcast packages, which is promoting the acquisition of new customers owing to the provision of cost-effective and value-added services. Regulation of bundled packages is further impacting the adoption of IPTV positively, which, in turn, is resulting in incremental market growth.The India Broadcasting and cable TV market report holds favorable regulations , technological aduvancements. The increasing demand for TV is also make further boosing the market. The expanision of entertainment industry with greater demand for international TV channels and shows will propel the growth of this sector through financial year 2026. Increased disposible income coupled with rising urbanisation has changed the preferance of Indian consumers toward enhanced experience of television viewing.  

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Market potential & Strategy

The Indian Broadcasting and Cable TV market was valued INR 849.24 crores in financial year 2020 and the market is foreacast to reach INR 1,389 crores in financial year 2026. Cable TV and satelite dominated the market in financial year 2020 with share of 98.89% .Uses are opting for the DTH ( Direct-To-Home) or cable service which offers sufficient regional channels at the feasible prices. TV penetration increased to reach 69% in financial year 2020, diversifying into the semi-urban and rural area where 109 out of 197 TV sets belonged to rural India. There are 1471 registered MSOs ( Multiple System Operators ) in India, There area also about 1 lakh LCOs (Local Cable Operators) operating in the country. Cable TV industry has withnessed consolidation in key global markets with top 5 players controlling majority of their share. TV broadcasters have started developing their own OTT platforms and providing historical content offering an impetus to the market growth. Provisios of bundle packages, which offer internet connectivity with traditional TV channels subscriptions, is expected to provide significant prospects for the market. Growth of the cable TV segment can be attributed to a simpler distribution of 8000 and UHD picture quality via existing lines thus, ensuring sustained business practices. Rising adoption of technologies , such as Network Function Virtualization (NFV) and Software Defined Network ( SDN) , enables service providers to enhance and deploy service offering in a more flexible and scalable method.   The advertising segment dominated the market

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