In India cinema is one of the most popular mean of entertainment, its one of the largest industry in the country where billions of revenue are generated and spent, the history of Indian cinema dated back to nineteenth century wherein 1896 first film was shown in Mumbai, from then the movie industry and filmmaking had gone through tremendous changes and growth, from black and white era to the latest technological assisted high-resolution definition, a paradigm shift has been happening in the filmmaking format and process, the cinema now become more a technical craft with the great use of software and sophisticated technical gadgets like high-resolution cameras, and the main reason behind this change is the demand of the audience for a quality and realistic experience they are looking for in movies, not only a good story but a great visual experience also turn to be inevitable requirement for the movies. one of the greatest revolutions happen in the filmmaking is the introduction of visual effects or VFX- it changed the way of making movies in a drastic way,
Visual Effects (abbreviated VFX) is the process by which imagery is created or manipulated outside the context of a live action shot in filmmaking.Visual effects involved in the integration of live-action footage (special effects) and generated imagery (digital effects) to create environments which look realistic but would be dangerous, expensive, impractical, time-consuming or impossible to capture on film. Visual effects using computer-generated imagery have recently become accessible to the independent filmmaker with the introduction of affordable and easy-to-use animation and compositing software.Visual effects are often integral to a movie's story and appeal. Although most visual effects work is completed during post-production, it usually must be carefully planned and choreographed in pre-production and production. Visual effects primarily executed in Post-Production with the use of multiple tools and technologies such as graphic design, modelling, animation and similar software, Visual effects primarily divided into two groups of special Effects and Digital Effect- Digital Effects often involve the integration of still photography and computer-generated imagery to create environments which look realistic but would be dangerous, costly, or impossible to capture in camera. FX is usually associated with the still photography world in contrast to visual effects which is associated with motion film production. Digital FX also divides into different subgroups of professions such as: Matte paintings and stills: digital or traditional paintings or photographs which serve as background plates for 3D characters, particle effects, digital sets, backgrounds. Motion Capture (Mo-Cap for short): It’s the process of recording the movements of objects and or people. In a session of motion capture, the subject whose motion is being captured is recorded and sampled many times per second by different scanners placed all over the environment. the motion captured data is mapped to a virtual skeleton using software such as Autodesk’s MotionBuilder or other software of choice. Modelling: Creating 3D models of props or characters using specialised software. Animation: Assign movements for any objects and characters in 2D or 3D. Compositing: Combining visual elements from different sources to create the illusion that all those elements are parts of the same scene.
The use of vfx not only remain with movies, it’s been widely used in all form of visual products, including advertisements, short films, video album, documentaries, serials etc, as we all know the movie and related industries are now on a very growing phase and the best testimony is the increase in number of films made, along with the exposure of internet, and social media, penetration of television even to core remote villages - all these factors really played vital role in the increased demand of visual products like movies to a great level and this increased demand will definitely help in the vfx like ingredient behind making it also worth growing, so in short analysing all these aspects starting a vfx editing studio posses huge scope and with this huge growing market the future of the venture seems more promising.
The market potential is estimated by analysing few elements and prime among them is the
market size - as for a venture like vfx studio the main market lies in the movie industry,India had a total box office gross of US$2.1 billion, third largest in the world. Indian cinema is a global enterprise. it’s a huge and promising one, along with that the related industries like television, advertisement, album making and other visual ventures also came under the market, it makes the size of market much bigger and stronger and demanding. Due to this success history more and more filmmaker’s are planning to take big budget movies where there will be lots of vfx works are going to display, the commercial success of the films and vfx technology used behind it is giving more encouragement to even low budget movie makers to introduce and include those special effects and vfx in their ventures according to the need and budget. So for a vfx editing like venture - the market is a growing one where lots of opportunities are waiting and huge demand to fulfil and tap, along with that related industries like television, the advertisement is also in a growing phase,
Another element to be checked is the profitability of the business- when evaluating profitability, the main thing to give importance is pricing and competition, as far as pricing is concerned, a competitive and affordable pricing strategy is planning to implement- as movies are the main market and movie makers are main customers, an affordable customised pricing strategy according to the each and every customer demand and budget is planning to follow, when evaluating the movie market trend lots of young filmmakers with new concept and with low budget are now in large number, so main target will be those low budget movie makers and and an affordable pricing will make it possible to attract more of them along with that it will help to withstand competition and will help for a smooth market entry . When evaluating the competition exists in market, it’s visible that lots of big players are there to compete, but the market is so huge that every player will get their space to run the business,
Another important aspect to evaluate is the service offered, as the vfx editing studio like business is a repeated one, a thorough vigilant in giving high-quality service will be monitored thoroughly, a single mistake can ruin the goodwill and trust , so quality service according to their demand at affordable cost according to their budget will be given the most consideration, to ensure quality along with most modern software and computer system are planning to purchase and along with that planning to hire some professional experts to be part of the team. So when evaluating all these aspects it’s very visible that starting a venture like a VFX studio carries immense scope, with a huge growing movie and other related industries market, in which a huge demand gap existing for a professional VFX studio especially for the low budget filmmaker and to tap that market giving quality service at affordable price with the help of advanced software and computers will definitely help to achieve success of the business.
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