Introduction

When we look back on the evolution of the fitness industry in India, it is fascinating to see how the demand for fitness products and services has grown by leaps and bounds over the last decade. The inflection point that the sector is currently at, points towards a lot of positive developments in the future. The advent of technology and the democratization of information has been one of the many crucial factors that have led to the surge in consumers taking a greater interest in fitness and actively seeking products and services to help them remain fit.

Most products and services in the market today are geared towards providing consumers with new and exciting ways to maintain good health and well-being. While many of these people visit gyms and fitness clubs to get in better shape or gain more strength, those with the want to become more fit and lead more active lifestyles having a no better option. A combination of physical, mental, and spiritual fitness is a must for the urban population. The fitness industry in India is largely unorganized and lacks a definite structure to differentiate between diverse product and service segments. Until a few years ago, the fitness industry was dominated by a handful of large players, be it in terms of gyms and fitness centers or even fitness equipment. But this situation is changing gradually with the entry of new small players in the market, who are leveraging technology to create and deliver services and products.

Several start-ups in the fitness sector are now targeting urban consumers across various age groups to market a range of solutions depending on what they need. This includes everything from wearable fitness devices, digital platforms where people can sign up for open gym memberships, to even state-of-the-art fitness equipment. With the entry of technology and digitization in the fitness domain, the current structure of the market is in the midst of a major overhaul, making way for more consolidation in the market.

Scope of the project

India is a story of a growing middle class. With millions joining the workforce every year competing to sustain their careers, there is a compromise made unknowingly. Increasing physical inactivity, bad diets, and falling health get ignored to survive the rigour of the work-life. Frenetic work schedules, extensive travel, awry sleep patterns, and diets bursting with trans fats have only made us more prone to serious health disorders than ever before. Lifestyle diseases are becoming endemic to our society and almost always, the solution begins with getting off your couch and making simple lifestyle changes.

The number of overweight and obese people in India doubled in the last decade. India stands at 65 million obese citizens and this number is increasing at a very high rate every year. Diabetes develops in adults due to poor eating habits and bad lifestyle choices. India has the largest number of diabetics (72 Million) with type II at 50 million. At least 150 million people in the country, affected by mental disorders, require active medical intervention. Lack of social support, changing diets and economic instability are the main triggers of mental disorders. 26 percent of all deaths in India happen due to cardiovascular diseases. Small studies suggest that one in 10 adults suffers from hypothyroidism. Hormonal balance is very delicate and is easily disturbed by exposure to toxins, air pollution, and even food rich in fats, sugar, and salt. Globally, 14.2 million people between the ages of 30-69 years, die prematurely each year from diseases like heart attack, diabetes, and high blood pressure.

Availability of information has created awareness leading to the surge in consumers taking a greater interest in fitness and actively seeking solutions to help them remain fit. Most products and services in the market today are geared towards providing consumers with new and exciting ways to maintain good health and well-being. While many of these people visit gyms and fitness clubs to get in better shape or gain more strength. Many people today are discovering fun, engaging, and off-beat fitness activities like Zumba, Pilates, MMA, kickboxing, aerobics, etc. On the other hand, the rise of professional sports means that fitness products and solutions focused on athletes are rising steadily in the market, indicating a substantial opportunity for some of the emerging, as well as established players in the country

Market potential & Strategy

At the end of FY2018, revenues in the Indian fitness market amounted to USD 908million. Further growth in the segment, expected at a CAGR of 9.3 between 2018 and 2022, is expected to take the total market value to a whopping USD 1,296 million in 2022.

Organised players, global companies, and home-grown start-ups in the fitness segment are affecting greater consolidation in the market, and giving rise to newer business models and revenue streams. The unique combination of digitisation and fitness is allowing Indian consumers today to enjoy easier access to convenient tech-driven services and products. Moreover, people are also increasingly becoming aware of the many merits of working out regularly, such as reducing stress, anxiety, and depression, and keeping other diseases at bay. All of this points towards a brighter future for India’s fitness industry while enabling consumers to lead healthier lives.

The sports, fitness, and wellness (SFW) market in India will grow from $35 billion in 2016 to $90 billion by 2022, creating 2.5 times more opportunity for peripheral products and services such as gear and apparel, according to a report by Praxis and YourNest Venture Capital

Publicity and Advertising Strategy

We will ensure that we leverage all conventional and non – conventional publicity and advertising techniques to promote our Training Studio. Such as

• Encourage our loyal members to help us use the Word of Mouth mode of advertisement (referrals)

• Advertise in sports magazines, local newspaper, local TV stations, and local radio station

• Promote online via our official website

• List on local directories (yellow pages)

• Sponsor relevant community sport events

• Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, et al to promote our brand

• Install our Bill Boards on strategic locations

• Direct coupon mailing approach to introduce our training studio to residents and corporates

• Engage in roadshow from time to time to create awareness in the residential areas

• Distribute our fliers and handbills in target areas

Project at a glance

Name & Address of Unit

Gym & Fitness center

Address

Details of unit

Email	:	[email protected]
Phone	:	0000000
Constitution	:	Proprietership
Total project cost	:	*******
Fixed Capital	:	*******
Working Capital	:	*******
Total Bank loan	:	*******
Promoter(s) contribution	:	*******
Term loan	:	*******

Name & address of promoter(s)

Name		: Your name
Address		: Address
Phone		: 00000
Designation		: Proprietor
E-mail		: [email protected]

Project Feasibility Ratios

Debt Service Coverage Ratio (Average)

:1.87

Current ratio (Average)

:2.63

	Year 1	Year 2	Year 3	Year 4	Year 5
Current ratio	1.53	2.06	2.62	3.19	3.76
Quick ratio	1.13	1.56	2.10	2.64	3.18
Interest coverage ratio	3.87	5.55	7.00	9.48	14.71
Debt equity ratio	2.863	2.080	1.528	1.020	0.542
TOL/TNW	3.02	1.45	0.79	0.43	0.21
DSCR	1.65	1.86	1.90	1.94	1.97
Gross profit Sales Percentage %	29.23 %	28.54 %	28.18 %	27.86 %	27.50 %
Net profit Sales Percentage %	10.84 %	10.56 %	11.10 %	11.57 %	11.90 %
BEP in % of installed capacity %	49.90 %	27.12 %	27.12 %	27.12 %	27.12 %
BEP in sales of Rs	2,620,800.00	1,840,695.65	1,972,173.91	2,103,652.17	2,235,130.43
Return On Capital Employed	0.26	0.34	0.34	0.33	0.33

Project Feasibility graph

Net profit Sales %

Quick ratio

Revenue v/s Expense

Expense Splitup

Project Cost

Sl. no	Item	Amount Rs
1	Building advance	*******
2	Training equipments	*******
3	Computer, CCTV, office furnitures	*******
4	Music system	*******
5	Electrification and cabling	*******
6	Preliminary expenses	*******
7	Branding & Marketing set up	*******
8	Interior work	*******
9	Working Capital	*******
	Total	*******

Working Capital Computation

Sl. no	Item	Amount Rs
1	Consumables / stock in hand	*******
2	Work in progress	*******
3	Finished goods	*******
4	Working expense.	*******
5	Receivables/Sundry debtors	*******
6	Payables	*******
7	Total working capital	*******
8	Own Contribution	*******

Annual Sales / Revenue

Sl. no	Item	Rate		Quantity	Unit	Total Rs
1	Subscription Fee	*******	X	12	Month	*******
	Total					*******

Total Yearly Expense

Sl. no	Item	Amount Rs
1	Rent	*******
2	Salary	*******
3	Electricity	*******
4	Office expense	*******
5	General Maintanance	*******
6	Housekeeping	*******
7	Water	*******
8	Marketing/Advertisement	*******
	Total	*******

Application of Fund

Sl. no	Item	Subsidy %	No.	Rate	Amount Rs
1	Building advance	*******	1	*******	*******
2	Training equipments	*******	1	*******	*******
3	Computer, CCTV, office furnitures	*******	1	*******	*******
4	Music system	*******	1	*******	*******
5	Electrification and cabling	*******	1	*******	*******
6	Preliminary expenses	*******	1	*******	*******
7	Branding & Marketing set up	*******	1	*******	*******
8	Interior work	*******	1	*******	*******
	Total Investment				*******
	Total Subsidy				*******
	Net Investment				*******

Means of Finance

Sl. no	Item	Amount
1	Term Loan	*******
2	Working capital Loan	*******
3	Total loan	*******
4	Term Loan contribution	*******
5	Working capital contribution	*******

Profitability Statement

		Year 1(!*)	Year 2	Year 3	Year 4	Year 5
Revenue from operation
Sales	15.93	*****	*****	*****	*****	*****
Add :
Closing stock		*****	*****	*****	*****	*****
Total		*****	*****	*****	*****	*****
Less :
Opening stock		*****	*****	*****	*****	*****
Stock purchase	7.20	*****	*****	*****	*****	*****
Salary	3.60	*****	*****	*****	*****	*****
Repairs and maintenance charges	0.24	*****	*****	*****	*****	*****
gas	0.12	*****	*****	*****	*****	*****
ELECTRICITY bill	0.12	*****	*****	*****	*****	*****
Total		*****	*****	*****	*****	*****
Gross profit		*****	*****	*****	*****	*****
Less :
Rent	0.12	*****	*****	*****	*****	*****
Telephone/Postal &internet charge	0.12	*****	*****	*****	*****	*****
Total		*****	0*****	*****	*****	*****
Depreciation		*****	*****	*****	*****	*****
Interest on TL		*****	*****	*****	*****	*****
Interest on WC		*****	*****	*****	*****	*****
Total		*****	*****	*****	*****	*****
Profit before tax		*****	*****	*****	*****	*****
Income Tax		*****	*****	*****	*****	*****
Profit after tax		*****	*****	*****	*****	*****

Cash flow statement

Cash Inflow	Pre operative period	Year 1	Year 2	Year 3	Year 4	Year 5
Capital	0.63	*****	*****	*****	*****	*****
Subsidy	*****	*****	*****	*****	*****	*****
Termloan	*****	*****	*****	*****	*****	*****
Profit before tax with interest	*****	*****	*****	*****	*****	*****
Increase in WC loan	*****	*****	*****	*****	*****	*****
Depreciation	*****	*****	*****	*****	*****	*****
Increase in Current liability	*****	*****	*****	*****	*****	*****
Total Cash Inflow	*****	*****	*****	*****	*****	*****
Cash Outflow
Fixed Assets	*****	*****	*****	*****	*****	*****
Increase in Current asset		*****	*****	*****	*****	*****
Interest on TL	*****	*****	*****	*****	*****	*****
Interest on WC	*****	*****	*****	*****	*****	*****
Income Tax	*****	*****	*****	*****	*****	*****
Decrease in Term loan		*****	*****	*****	*****	*****
Drawing	*****	*****	*****	*****	*****	*****
Total Cash Outflow	*****	*****	*****	*****	*****	*****
Opening balance	*****	*****	*****	*****	*****	*****
Net Cashflow	*****	*****	*****	*****	*****	*****
Closing balance	*****	*****	*****	*****	*****	*****

Balance sheet

Liability	Pre operative period	Year 1	Year 2	Year 3	Year 4	Year 5
A. Share holders funds
Capital	*****	*****	*****	*****	*****	*****
Reserve & Surplus	*****	*****	*****	*****	*****	*****
B.Non current Liabilities
Termloan	*****	*****	*****	*****	*****	*****
C.Current Liabilities
Working capital loan	*****	*****	*****	*****	*****	*****
Account payable		*****	*****	*****	*****	*****
Total Liability	*****	*****	*****	*****	*****	*****
Asset
A. Non current Assets
Fixed Assets	*****	*****	*****	*****	*****	*****
B. Current Assets
Inventory	*****	*****	*****	*****	*****	*****
Trade receivables	*****	*****	*****	*****	*****	*****
Cash and cash equivalence	*****	*****	*****	*****	*****	*****
Total Asset	*****	*****	*****	*****	*****	*****

Repayment of Term loan

Year	Installment	Outstanding at the beginning	Principal repayment	Interest	Amount paid	Outstanding at the end
1	1	*****	*****	*****	*****	*****
1	2	*****	*****	*****	*****	*****
1	3	*****	*****	*****	*****	*****
1	4	*****	*****	*****	*****	*****
1	5	*****	*****	*****	*****	*****
\|	\|	\|	\|	\|	\|	\|
\|	\|	\|	\|	\|	\|	\|
5	56	*****	*****	*****	*****	*****
5	57	*****	*****	*****	*****	*****
5	58	*****	*****	*****	*****	*****
5	59	*****	*****	*****	*****	*****
5	60	*****	*****	*****	*****	*****

Debt Service Coverage Ratio

Particulars	Year 1	Year 2	Year 3	Year 4	Year 5
Receipts
a).Net Profit	*****	*****	*****	*****	*****
b).Depreciation	*****	*****	*****	*****	0.30
c).Interest on termloan	*****	*****	*****	*****	*****
Total	*****	*****	*****	*****	*****
Repayments
a).Loan Principal	*****	*****	*****	*****	*****
b).Interest on termloan	*****	*****	*****	*****	*****
Total	*****	*****	*****	*****	*****
DSCR	*****	*****	*****	*****	*****

Depreciation

Particulars	Rate	Year 1	Year 2	Year 3	Year 4	Year 5
Building	*****	*****	*****	*****	*****	*****
Less Depreciation		*****	*****	*****	*****	*****
Written down value		*****	*****	*****	*****	*****
Computers/ Printers /Photocopier/Electronic gadget	00	*****	*****	*****	*****	*****
Less Depreciation		*****	*****	*****	*****	*****
Written down value		*****	*****	*****	*****	*****
Furniture & fixtures	00	*****	*****	*****	*****	*****
Less Depreciation		*****	*****	*****	*****	*****
Written down value		*****	*****	*****	*****	*****
Racks & storage/Interior works	00	*****	*****	*****	*****	*****
Less Depreciation		*****	*****	*****	*****	*****
Written down value		*****	*****	*****	*****	*****
new item	00	*****	*****	*****	*****	*****
Less Depreciation		*****	*****	*****	*****	*****
Written down value		*****	*****	*****	*****	*****
new	00	*****	*****	*****	*****	*****
Less Depreciation		*****	*****	*****	*****	*****
Written down value		*****	*****	*****	*****	*****
Air-conditioning	00	*****	*****	*****	*****	*****
Less Depreciation		*****	*****	*****	*****	*****
Written down value		*****	*****	*****	*****	*****
Other investments	00	*****	*****	*****	*****	*****
Less Depreciation		*****	*****	*****	*****	*****
Written down value		*****	*****	*****	*****	*****
Total less depreciation		*****	*****	*****	*****	*****
Total written down value		*****	*****	*****	*****	*****

Conclusion

The project as a whole describes the scope and viability of the Trading industry and mainly of the financial, technical and its market potential.The project guarantee sufficient fund to repay the loan and also give a good return on capital investment. When analyzing the social- economic impact, this project is able to generate an employment of 5 and above. It will cater the demand of Trading and thus helps the other business entities to increase the production and service which provide service and support to this industry. Thus more cyclic employment and livelihood generation. So in all ways, we can conclude the project is technically and socially viable and commercially sound too.

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