In India the cheese market is dominated by Gujarat Cooperative Milk Marketing Federation. Mumbai and Delhi together capture half of the cheese market. The demand for natural cheese as opposed to the processed variety is rising and its production in the unorganised sector is 400-500 tonne annually. Cheese manufacturing industry is closely related with farming and agricultual sector in India. Cheese market have great scope in inside and outside India. It has high export potential. It is a profitable business for new entrepreners. Cheese is more compact and has a longer shelf life than milk, although how long a cheese will keep depends on the type of cheese. Hard cheeses, such as Parmesan, last longer than soft cheeses, such as Brie or goat's milk cheese. The long storage life of some cheeses, especially when encased in a protective rind, allows selling when markets are favorable.
Cheese is a dairy product, derived from milk and produced in wide ranges of flavors, textures and forms by coagulation of the milk protein casein. It comprises proteins and fat from milk, usually the milk of cows, buffalo, goats, or sheep. During production, the milk is usually acidified and the enzymes of rennet are added to cause the milk proteins (casein) to coagulate. The solids are separated from the liquid and pressed into final form. Some cheeses have aromatic molds on the rind, the outer layer, or throughout. Most cheeses melt at cooking temperature. Over a thousand types of cheese exist and are currently produced in various countries. Their styles, textures and flavors depend on the origin of the milk, whether they have been pasteurized, the butterfat content, the bacteria and mold, the processing, and how long they have been aged for. Herbs, spices, or wood smoke may be used as flavoring agents. The yellow to red color of many cheeses is produced by adding annatto. Other ingredients may be added to some cheeses, such as black pepper, garlic, chives or cranberries. Cheese is valued for its portability, long shelf life, and high content of fat, protein, calcium, and phosphorus.
The cheese market size was valued at INR 11,821.07 crores in 2020, and is estimated to reach INR 15,045.69 crores by 2030, registering a CAGR of 2.3% from 2021 to 2030. Fast food chains represent one of the major consumers of cheese worldwide and due to the increasing urbanization and rising disposable incomes across the globe, the fast food industry is growing at a healthy rate. The high growth of the fast food industry is expected to result in an increased consumption of cheese in the near future. The growth of the organized retail sector is positively impacting the global cheese market. Until a few years ago, a number of global players were hesitant to sell their products in developing countries due to the fear of spoilage and lack of infrastructure, storage facilities and appropriate knowledge about the developing market. Nevertheless, with an increase in the number of organized retail stores, many players are investing in the markets like India and China. With an increase in the marketing initiatives taken by a number of players through various advertising mediums, such as newspaper, television, etc., the product awareness amongst the population in a number of new markets is augmenting.
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