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French bean is one of the most popular and widely grown vegetables in India. The green immature pods are cooked and eaten as a vegetable. Immature pods are marketed fresh, frozen or canned, whole, cut or French cut. It is also an important pulse crop, with high yielding ability as compared to gram and pea. It is grown in Maharashtra, Himachal Pradesh, Uttar Pradesh and  Jammu and Kashmir. It is cultivated for the tender vegetable, shelled green beans and dry beans. It is very rich in protein, vitamins and minerals. French bean is a short duration crop and farmers get more profit in a short period. In this region, it is cultivated in rice fallow during spring summer and on hill slopes during autumn winter season. It is considered to be a very rich source of protein and vitamins, hence recommended in our diet for healthy living. It is one of the most cultivated crop in India due to its high protein and various other benefits. India is also responsible for large production of French beans, accounting for 37.52% of total production. The production of French beans, one of most important export vegetable crops, is steadily rising.  The crop is grown for both the fresh export and domestic market.  However, processing of the beans, including canning and freezing, is not yet started.  French beans from Rwanda are exported to United Belgium, France, Dubai, etc. Fresh beans are a profitable crop for which there is a year-round demand.

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Market potential & Strategy

Food consumption patterns are changing rapidly. The increasing demand for beans can be attributed to their economical price as they represent an inexpensive source of proteins, minerals, and vitamins in comparison to other pulses. The rising consumer health concerns towards the high prevalence of chronic lifestyle disorders, have led to the growing adoption of vegan and gluten-free food options, such as dry beans. In India, the number of people following the animal-free diet had significantly increased, which is one of the major drivers for the beans industry. Dried beans have a high content of fibres and proteins, which makes it ideal for people with diabetes, as well as for people who want to reduce their meat consumption. Over the years, there has been an increasing trend of veganism in Europe and the United States, which is spreading across the world. Moreover, people are focused on plant-based diets, which has been the reason for the higher consumption of dry beans. The intake of animal protein, which is associated with high cholesterol levels, fat, and calories, increases the risk of cardiac diseases, high blood sugar levels, and obesity. Hence, people have an inclination toward vegan sources of protein. In conclusion, increasing the adoption of plant-based protein, owing to the awareness about the benefits offered by a plant-based protein among consumers in the potential market, is one of the major factors spurring the demand for beans across the world.

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