Project report for Brandy

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Brandy is a liquor produced by distilling wine. In India It is widely consumed as a digestive and base spirit in cocktails and used in culinary arts to flavor soups, de-glaze pans, flambe desserts and dishes, and produce sauces, cakes, puddings and butter. Fruit brandy refers to a colorless alcoholic drink with bitter taste, as this drink is prepared without adding any external colors or sugar. While preparation of fruit brandy, fermentation and distillation of crushed fruit juice, mash, residue, or wine is performed. Pear, apple, plum, cherry, and apricot are some of the popular flavors available in the fruit brandy market. It has both inside and outside market potential.

Brandy generally consumed as an after-dinner digestif. Some brandies are aged in wooden casks. Others are colored with caramel coloring to imitate the effect of aging, and some are produced using a combination of both aging and coloring. Varieties of wine brandy can be found across the winemaking world. Among the most renowned are Cognac and Armagnac from southwestern France. Brandy is a spirit or distillate made from wine, fruit juices and mashes containing 35-60% alcohol content. It is aged in oak barrels for 3-20 years with additional caramel coloring and flavors. As it contains antibacterial, antioxidant, and polyphenolic compounds, its moderate consumption can provide multiple health benefits, such as increasing immunity, improving heart health, slowing aging, reducing cancer risk, and soothing cold and cough.

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Market potential & Strategy

The global brandy market reached a value of INR 16,19,93,18,40,000 in 2020. Fruit brandy is widely used in the preparation of various types of cakes. In addition to this, increased use of fruit brandy in cocktail preparation is likely to boost the sales avenues in the global fruit brandy market in the years ahead. Apart from this, presence of large amount of anti-oxidants and anti-inflammatory prosperities, fruit brandy holds many medicinal properties. It is widely consumed to achieve good heart health, reduced cholesterol levels, and improved digestion. On the back of all these factors, the global fruit brandy market is projected to collect prominent amount in revenues in the forthcoming years. The increasing adoption of cocktail culture, in confluence with the rising trend of socializing at restaurants and bars, especially among young individuals, represents one of the significant factors impelling the global brandy market growth. Moreover, the growing popularity of premiumization in the food and beverage (F&B) industry, along with the escalating preference for gourmet cooking, acts as another major growth-inducing factor. Besides this, the rising demand for organic variants, expanding food tourism and culinary services are also contributing to the market growth. However, the market is currently experiencing negative growth due to the spread of the coronavirus disease (COVID-19), the imposition of lockdowns by governments of several countries and temporary closure of restaurants and bars. This has led to a decline in the on-premises consumption of brandy around the world. The market is expected to revive once these restrictions are relaxed. The global brandy market is driven by the growing spending power of customers and urbanization. The rising demand for premium drinks is one of the key market drivers, the global spirits market is dominated by premium and super-premium brands. The change in lifestyle and increasing consumption of alcoholic has boosted the industry.

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