Project report for Ladies gown and nighty

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Introduction

A nightgown is made from cotton, silk, satin, or nylon and may be decorated with lace appliqués or embroidery at the bust and hem. A slip nightgown may be used as a nightgown or as a full slip. Women’s clothing has been traditionally driven by the fashion. In some cultures, women’s clothing is also driven by the customs, beliefs and religion. While women are driven or governed by these factors for their day - time formal clothing, they prefer to have easy to wear, comfortable and relaxed dressing when they retire for the day. Gowns and nighty serve this purpose very well. During nights women started wearing night dresses and one of the present dress wearing in nights are called Nighties which are simple to wear. women wear wearing these Nighties during nights in bed but today lot of latest designs arrived and women are using regular Nighties in day time also. This made a huge demand in nighties requirements and a good demand for the same. Nighties every woman wear rich or poor. Nighties is an essential garment item which got a huge consumption and huge demand. All good and Faction nighties are hitting the market. Nighties will make a huge demand of tomorrows market.  This made a huge demand in nighties requirements and a good demand for the same. Nighties every woman wear rich or poor. Nighties is an essential garment item which got a huge consumption and huge demand. All good and Faction nighties are hitting the market. Nighties will make a huge demand of tomorrows market.

Market potential & Strategy

The sleepwear market size was valued at INR 7,91,499.84 Crores in 2019, and is projected to reach INR 14,09,902.93 Crores by 2027, registering a CAGR of 9.7% from 2020 to 2027. The online segment was the highest contributor to the market, with INR 1,91,212.00 Crores in 2019, and is estimated to reach INR 3,60,637.79 Crores by 2027, at a CAGR of 10.5% during the forecast period. Sleepwear is an apparel designed to be worn while sleeping. The growth of the sleepwear market is attributed to dynamic fashion trend and its influence over consumers. Consumers are eager to grasp the upcoming trend and demonstrate their fashionable lifestyle. This race to cope up with the changing fashion trend is anticipated to significantly influence consumers to purchase latest fashion designs, especially worn by celebrities and on the other hand also subtly influence to discard phased out apparel. In the present era, fashion trends have become bolder, which push consumers to flaunt their innerwear as casual loungewear or even sleepwear, thus propelling the growth of the sleepwear market. Furthermore, rise in demand for trendy and fashionable nightwear has encouraged companies to launch new products to cater to increasing needs of customers. In addition, the demand for these outfits from the adult age group has increased considerably, especially among women, as they spend substantially on these type of apparel. Moreover, these apparel not only look trendy but also are comfortable to wear, which considerably contributes toward the growth of the global market.

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